Digital Marketing Blog

Social Media ROI: Can It Be Measured? Should It Be?

Social media is no longer an up-and-coming way to connect with current customers and curate communications with future customers; it’s an established and crucial facet of Internet Marketing. The effects of social media are unknown to most business owners, partially due to the fact that it’s difficult to determine its true monetary value. Measuring social media followers in a fiscal capacity is tough to do, but thankfully, the nature of the beast is that the bottom line isn’t always the bottom line.

Video for SEO

Once there was a self-explanatory TV show called ‘Bowling for Dollars.’ If your goals for your website’s optimization campaign run along the same lines -- increased conversions and a higher ROI -- then you’ll need to consider how every aspect of your website can be used to attract qualified site visitors. Video optimization is a fairly new option so use it not only to get a jump on your competition, but also if you are a small company or even a startup to appear to have an even larger web presence.

Branding Your Business with Online Marketing Efforts for Tangible Product Selling

Times passes as we all know, and things change sometimes faster than we’re all comfortable with. 100 years ago, branding was accomplished by billboards, print ads in newspapers and advertisements in retail locations. Eventually, TV sets came out and opened up a whole new world of advertising. Roughly 20 years ago, the Internet popped into existence for the majority of the world and advertising (marketing) changed yet again, this time allowing a marketplace and exchange of information in a digital world.

Using Google Hangouts to Drive Business

Google+, the competitor to Facebook and relatively new arm of the mighty Google empire, had a slow start but grew to around 500 million members by the end of 2012. Heck, even Mark Zuckerberg has a Google+ account. If you’re putting all your business social marketing resources into Facebook but are ignoring Google+, it’s time […]

Press Releases – The Importance of Getting Your Name Out There…

While the vehicles usually remain the same, Search Engine Optimization (SEO) techniques often change focus. Take press releases for example. Long before the Internet, a press release had been a great way to establish branding and further the cause of name recognition. With SEO, the possibilities for expanding the value of a press release as a quick means of establishing a web identity became a popular strategy for over a decade. Early on, search engines indexed press releases thereby ensuring in-bound links intended to garner higher rankings.

Modern Email Marketing That’s Built for Success

Email marketing is not just sending out email blasts in the hope that you’ll get a bite. Here, we take a look at how email can help e-tailers capture every sale possible by cultivating email marketing lists and employing clever use of “abandoned cart” emails. Abandoned Cart Emails Abandoned cart emails are considered a “triggered” […]

Are Facebook Pay-Per-Click Ad Campaigns Worth It?

Putting together a PPC (Pay-Per-Click) campaign on Facebook seems easy; just build your Facebook page, connect with your audience by creating targeted ads based on location, demographics and interests and engage your audience with updates, anecdotes, news and more, promoting posts with ads to increase exposure.

Online Reputation Management

Available for over 20 years and popular for over 15, the Internet and specifically its users can be viewed as both innocent and easily manipulated by unscrupulous websites. The myth that information found on the Internet is true is widely believed. In fact, much conjecture and outright opinion passes as fact online. Positive or negative, what we read online we generally take as truth.

The Benefits of an Effective Social Media Marketing Campaign

Social media marketing is all about gaining website traffic, exposure or sales through the use of social media outlets such as Facebook and Twitter. These campaigns often focus on creating content that encourages readers to spread the word, make a purchase or just produce a greater sense of brand-identification within the reader’s mind. Let’s take a look at some tools for a successful campaign.

Email, The Best ROI Money Can Buy

Daily we all receive solicited and unsolicited emails marketing goods and services we may or may not need. What causes us to open one and discard so many others? And for those who create these marketing messages, how do they measure success? What return on investment (ROI) prompts them to produce more and if so, how often?

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