Putting together a PPC (Pay-Per-Click) campaign on Facebook seems easy; just build your Facebook page, connect with your audience by creating targeted ads based on location, demographics and interests and engage your audience with updates, anecdotes, news and more, promoting posts with ads to increase exposure. But PPC means just that: you pay for every single click. That’s all well and good if you can achieve a stable, worthwhile ROI (return on investment), but it’s easier said than done.

The ever-evolving PPC landscape causes a need to stay ahead of the game at all times. Knowing your audience is the heart of your marketing effectiveness. Just as important is making sure your audience has a good chance of seeing your ad. The best time to run ads tends to be (surprisingly) when most people are at work; from 8 a.m. – 5 p.m., Monday through Friday. Rotating ads keeps things fresh for your audience, and setting a reasonable daily budget will keep things financially viable for your business.

In order to make sure your ROI is as high as possible, always drive traffic to a converting landing page with an irresistible offer that provides a clear and concise Call to Action in order to capture your leads, and then convert them to sales.

Are Facebook Pay-Per-Click ad campaigns worth it? Done with the right insight and care, yes, they absolutely are.

Make your Facebook PPC much more than worth your while with the help of Active Web Group’s seasoned team of marketing campaign specialists. AWG is here to help your business adapt to the ever-shifting landscape of Pay-Per-Click by implementing an intelligent strategy and producing top-quality content suited for your audience. Call 1-800-978-3417 or Contact Active Web Group, and allow us to develop a Pay-Per-Click campaign that benefits both your customers and your business.