Tap into the potential that a Facebook Pay Per Click campaign offers to reach a targeted demographic from among the over 1.5 billion daily Facebook users!  Our Social Media team can demonstrate how your campaign will take full advantage of Facebook Ads including: 

  • Demographic targeting: attract new business from unexpected sources.
  • Carousel and Video Ads- easy to reach/digest visuals always attract more interest.
  • Facebook pixel tracking: see what piques interest and by whom.
  • Specific Audiences: techniques to earn and retain loyal followers.
  • Target Demographics by Observed Behaviors and Interests.

These initiatives can be highly successful yet relatively low-cost digital marketing solutions. Similar in part to traditional PPC marketing, Facebook PPC ads are developed to target a specific demographic; they are not aligned with a given keyword search. With advanced features for highly specific demographic targeting, Facebook PPC shows your ads selectively.  Pinpoint on your target market who are most likely to click on it. This offers a highly competitive edge over other PPC engines such as Google or Bing. It also provides a digital marketing solution your competitors may not be using or if so, not to the medium’s fullest potential.

As the largest social media network, Facebook allows brands to reach potential customers with focused targeting. Remember, Facebook Pay-Per-Click is also an affordable, cost-effective Internet Marketing option since advertisers only pay for ads when they are actually clicked on by interested users.


Consult with Active Web Group about your personalized Facebook PPC campaign.  We’ll demonstrate the best ways to reach your target audience, gauge their interest in your products or services, and associate the most effective keywords to reach potential customers that will convert to sales and maximize your ROI. Let AWG’s digital marketing professionals develop and manage a Facebook Pay-Per-Click campaign that holds several distinct advantages:

  • True demographic targeting: demographic criteria can include location, job title, gender, age, and more.
  • Facebook PPC ads can target users whose interests relate to the products or services you offer.
  • Targeting can include users who belong to particular groups, like certain events, or are connected to particular pages.
  • You only pay for ads that are clicked on and do not need to engage in bidding for particular keywords or ad placement.
  • A continuing increase in Facebook traffic means more potential customers can be reached.
  • Facebook Pay-Per-Click allows you to accurately determine the number of people that may see your ad based on your target criteria.
  • Facebook PPC is ideal for businesses with a tight budget or as support to an existing traditional PPC marketing campaign.

As part of a successful PPC campaign, Active Web Group will also provide conversion tracking, and help you effectively manage your ads in order to increase brand recognition and sales. Our PPC social media initiatives are actionable and with measurable results. Contact us today to review your business, your target demographics, and the best strategy for creating fresh online interest with a social media PPC marketing campaign from Active Web Group.

For more information regarding Facebook Pay-Per-Click campaign management, call us at (800) 978-3417 or click to contact Active Web Group.