Chuck and Eddie’s Case Study

AWG’s optimization efforts continue to effect positive results for this long-time client. During 2017, a Search Engine Optimization (SEO) strategy was adopted which brought about pronounced metric increases including:

Organic Sessions Increased by +35.13% YoY

  • AWG on and off page initiatives brought about marked increases in quality traffic.

Total Revenue Increased by +100.64% YoY

  • Changes that drove higher qualified traffic volume (i.e. those specifically searching for the client’s goods and services) also facilitated the sales funnel influencing more conversions and revenue.

Increases in New Users Spur Conversions

  • 2017 New Users driven by organic efforts increased by almost +40.63% over the previous year.

The Challenges

  • The client, Chuck and Eddie’s, is a Connecticut-based reseller of used automotive and truck parts housed at four locations in the state. The client’s site, chuckandeddies.com is a very large website with thousands of pages, many of which, due to historic search engine practices, were not being indexed. AWG’s task was to discover and remove ‘roadblocks’ that were preventing key site pages from being indexed, in hopes of improving chuckandeddies.com’s KPIs overall.

Execution

  • AWG’s efforts were aimed at ‘unblocking’ search engines when their bots scanned the client’s site. These initiatives also had a positive effect on increasing the client’s reach and in attracting more site visitors looking to buy branded new and used automotive parts.
    • Search Engine Optimization (SEO): AWG’s on and off-page strategy included reformatting individual page titles and metas, to change the layout of certain types of pages, to ensure all pages were listed on the sitemap, to influence search engines to crawl the site more deeply and to index more site pages. In addition, several Conversion Rate Optimization (CRO) initiatives were carried out that included stronger Calls to Action (CTAs) on the homepage to influence buying decisions.

Results

YTD 2017, below are some highlights from AWG’s concentrated digital marketing campaign. Key Performance Indicators (KPIs) have increased by:

 

YTD 2017

 

Total Sessions

+45.16% YoY

 

New Users

+40.63% YoY

 

Transactions

+36.36% YoY

 

Overall Revenue

+100.64% YoY