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Not All PPC Marketing and Management Services Are Created Equal
January 29th, 2010
…advertising campaigns. The SEO professionals at Active Web Group possess a thorough knowledge of Pay-Per-Click marketing techniques, and understand the value and importance of competitive keywords, SEO ad copy and…
Pay-Per-Click Management
April 22nd, 2007
…additional criteria, such as specifically targeted search terms, and the importance of SEO in conjunction with a PPC marketing campaign. Regardless of how much a company might pay for their…
Why Ranking #1 Isn’t The Most Important Thing Anymore
June 4th, 2018
Search engines are designed to provide users with the best results that match their search intent, time after time. For over a decade, this meant that internet marketers had to…
SEO vs. Social Media Marketing
October 4th, 2011
…thought for each company than SEO. Although both are extremely difficult to outperform today’s educated competitors, SEO is more straight forward. Pick keywords that matter to your business and then…
How Does SEM Differ from SEO?
March 8th, 2012
This form of Internet Marketing differs from Search Engine Optimization (SEO) as aspects of an SEM campaign are fee-based. Like SEO, Search Engine Marketing promotes websites to increase their online…
Optimization is Still Your Best Option in 2012
January 18th, 2012
…our SEO client initiatives. Maybe you’re not in the market for SEO at this time, but your website is ten years old…Consider an SEO-friendly website redesign. Active Web Group is…
Is Parallax Web Design Good For SEO?
May 22nd, 2014
…Good for Search Engine Optimization Is parallax website design good for SEO? Probably not. Looking at the performance concerns, the importance of mobile, and the ability to target multiple keyword…
SEO or PPC: Which is the Better Choice in a Tough Economy
January 10th, 2011
…financial sector, ignoring SEO searches can be costly. PPC is more costly than Search Engine Optimization. Making small changes to websites that will increase SEO results may be more cost…
Does Social Media Inspire Search Engine Rankings?
May 17th, 2011
…inspire you to use a search engine to search for more information such as “SEO Strategies” “SEO Services” or “SEO Firms.” Once that query is entered into a search engine,…