…SEO field itself has taken a backseat to other types of marketing. SEO, also known as internet marketing, is a continually evolving field and you’ll want to ensure that you…
Why You Need PPC with SEO
August 5th, 2017
…as needed to yield the metrics online business owners strive for. There is no hard and fast rule, and no ‘one size fits all’ SEO/PPC contract. SEO initiatives develop and…
SEO and ChatGPT: How to improve your site performance with an AI chatbot
April 3rd, 2023
As a business owner currently employing multiple online channels, SEO is your best friend. While you might think you have a good grasp on SEO and how it works, the…
Pay Per Click Management (PPC)
Why Ranking #1 Isn’t The Most Important Thing Anymore
June 4th, 2018
Search engines are designed to provide users with the best results that match their search intent, time after time. For over a decade, this meant that internet marketers had to…
Not All PPC Marketing and Management Services Are Created Equal
January 29th, 2010
…advertising campaigns. The SEO professionals at Active Web Group possess a thorough knowledge of Pay-Per-Click marketing techniques, and understand the value and importance of competitive keywords, SEO ad copy and…
Pay-Per-Click Management
April 22nd, 2007
…additional criteria, such as specifically targeted search terms, and the importance of SEO in conjunction with a PPC marketing campaign. Regardless of how much a company might pay for their…
SEO vs. Social Media Marketing
October 4th, 2011
…thought for each company than SEO. Although both are extremely difficult to outperform today’s educated competitors, SEO is more straight forward. Pick keywords that matter to your business and then…
How Does SEM Differ from SEO?
March 8th, 2012
This form of Internet Marketing differs from Search Engine Optimization (SEO) as aspects of an SEM campaign are fee-based. Like SEO, Search Engine Marketing promotes websites to increase their online…
Optimization is Still Your Best Option in 2012
January 18th, 2012
…our SEO client initiatives. Maybe you’re not in the market for SEO at this time, but your website is ten years old…Consider an SEO-friendly website redesign. Active Web Group is…