As a business owner currently employing multiple online channels, SEO is your best friend. While you might think you have a good grasp on SEO and how it works, the ever-changing nature of search engine algorithms makes it hard to keep up. Search engines are purposely evolving their algorithms rapidly in an attempt to keep results page ranking as organic as possible.

Running a business means your attention is being pulled in a million different directions at any given moment, this makes it even harder to keep an eye on SEO trends and adjust your strategies in tandem. Even if you have a digital marketing and SEO department or you’ve hired an outside marketing agency to handle your digital channels, this still might not be enough to stay ahead of the latest trends.

Thankfully, modern solutions are quickly becoming widely available to business owners looking to boost their site performance and drive traffic. Arguably one of the best and most versatile technological advancements we’ve made in recent history has to be artificial intelligence. More specifically, the AI chatbot ChatGPT. Developed by OpenAI, this chatbot is revolutionizing the way we approach SEO strategies and deployments.

What is ChatGPT?


By now you’re most likely familiar with the concept of an AI chatbot. It is an artificially intelligent program or software that can be used for a variety of purposes. Most commonly you’ll see companies integrate this technology into their websites for customer service applications.

While free chatbots have been an incredibly effective way for businesses to outsource and optimize customer communication, software developers dreamed bigger and knew there was more we could get out of these AI deployments. With these ambitions and desires for a more powerful AI chatbot, ChatGPT was created.

This robust and dynamic AI can create code, complete keyword research, and even write copy. Traditional website chatbots are incredibly limited and must be trained thoroughly to learn any new concepts. ChatGPT is able to gain contextual knowledge every single time you have an interaction with it.

This potent AI is something we’ve never seen before among other chatbot services. While it has some limitations, and the content it generates would likely need to be polished before being published, its mere existence inspires hope for a future where AI content creation is fully self-sufficient.

How does ChatGPT work?

AI Chatbots
While we’re only now just scratching the surface when it comes to the full potential of AI chatbots and machine learning, it’s already wholly changing digital marketing and SEO operations. ChatGPT is already so incredibly intelligent, it’s hard to believe. It has human mannerisms and speech patterns, giving it the ability to answer questions and have intellectual discussions.

Additionally, ChatPT is able to write with incredible accuracy and genuine human intonation. This can be highly beneficial to businesses looking to optimize their digital channels and online content creation. What better way to navigate the fast-changing digital sphere than with an AI trained to create engaging content and track relevant SEO trends?

As AI continues to evolve and be trained, its capabilities will only grow. ChatGPT is currently able to scour the internet for resources and information as well as actively learn from conversations to gain context for future answers. While there are some limitations to the chatbot, its existing trajectory predicts that these limitations won’t last long. It’s thought that in the near future, this AI will be able to replace traditional means of strategizing and content creation.

Why should you use an AI website chatbot?

AI Website Chatbot

An AI chatbot might be exactly what your business website needs. If you’ve found that your team is struggling to improve website traffic and conversions but you aren’t sure how to approach this issue, ChatGPT could be the answer. If you still aren’t convinced of all the amazing benefits ChatGPT has to offer, the following are some of the key advantages that could best serve your company. 

  • Get a better understanding of how SEO works with ChatGPT. This AI chatbot has an unparalleled ability to research available content and create human-like text. Having an uninterrupted flow of optimized content will give you and your team a better perspective on what search engines are looking for when they rank results. While your team will likely have to touch up the content generated by the AI, it still gives you an incredible head-start on your website’s SEO. 
  • Having a better grasp of user search intent makes SEO a breeze. ChatGPT can serve many specific functions, but most importantly it gives companies a richer perspective when it comes to their audience and customers. Having this level of understanding of consumer needs and desires is a priceless resource. 

Using ChatGPT to Generate Website Content

Using ChatGPT

One of the most impressive capabilities of this AI chatbot is its ability to write effectively. In an instant, it can create articles, landing pages, and blog posts that are already optimized. While this feature still requires some attention, there are many other major benefits of using this technology in your current digital marketing efforts. 

The AI is constantly growing and the full potential of this program seems to be limitless. Even in this early form, it is incredibly powerful. If you’re looking for unique ways to beef up your current online presence, this could be the solution for your business. The following are some of the main capabilities of ChatGPT today. 

  • Generating Optimized Headlines 
  • Content Strategizing 
  • Website Design 
  • Keyword Research 
  • Link Building 

Streamlining these aspects of your digital marketing operations is revolutionary. In the past, many of these tedious tasks would take up precious time that your team could be spending elsewhere. Now you can see an improvement in your website performance as well as your team’s productivity. 

Make ChatGPT Work for Your Business

Make ChatGPT Work

While it does require time, effort, and niche knowledge, ChatGPT is on track to be one of the most powerful digital resources for modern business owners. The industry and technology are changing quickly, and every day AI is growing more capable. In the very near future, AI like ChatGPT will be automating and optimizing aspects of your business that you never imagined being possible. 

Now is the time to get ahead of the curve and use AI chatbots to your company’s advantage. While there are some constraints, ChatGPT is currently providing an unprecedented level of automation for companies around the world. This is a rich and effective resource that is just waiting to be integrated into your current operations.