Case Study

Primary Art Services


Fine Art Handling, including crating, shipping, transport, installation, and storage.

AWG Services

  • Website Design

Primary Art Services provides services that are integral to the safe transport of valuable art pieces, regardless of their scale. The client approached Active Web Group to create a lead generating website to reflect the value of the high caliber services they provide, while furthering the brand’s reach among its core client base.

The Challenge:

Given the client’s esoteric demographic, the site design needed to differentiate itself from more commercial service providers such as trucking firms. Additionally, there was the need to highlight the scope of the services provides as well as the personal attention and care the artwork receives. The client’s target demographic includes, artists, designers, art collectors,estate and property managers, art galleries, museums, and auction houses.

The Approach:

Website: Utilizing a WordPress theme, Active Web Group’s designers and web developers created a spare, clean design that is easily navigable and may be accessed from any device. The site also features content that is succinct and provides information quickly to facilitate the conversion funnel. The choice of platform includes:

  • A Content Management System (CMS) to quickly update images, pages, to add links and to make content changes without special training or reliance on an IT staff.
  • Scalability: the site may be updated as necessary using plugins.

In addition, the client opted for an initial Search Engine Optimization (SEO) setup which included:

  • Keyword research and development
  • Creation of XML sitemap
  • Meta & Title Tag Set Ups
  • Google Local Page Set Up
  • Site Submission to major search engines.

The Results:

The client is very pleased with their new website and the ease with which visitors can swiftly locate the information they need. To build upon the initial momentum, the client is additionally considering adding monthly a SEO campaign strategy to continue to attract the niche clientele that require their specialized services.