E-Commerce businesses hope that customers will go to their site, pick an item, place that item in their shopping cart and then purchase that item. Or, a customer will fill out a form, producing a lead. But if the customer abandons this process before clicking the ‘purchase’ or ‘submit’ button, is all lost? Not quite yet. Remarketing advertising provides a “final call” to potential customers. Remarketing ads remind consumers that they had demonstrated interest in a product or service online, yet had not completed the transaction.
This clever Internet Marketing technique serves as a reminder to bring consumers back to the checkout or lead generation process to make a purchase. Remarketing ad solutions help businesses track their customers in a powerful, yet unobtrusive way to follow up on past views or inquiries about desired goods and services. This potent Internet Marketing technique also helps to instill your business’ presence to consumers and create and/or reinforce brand awareness.
A Remarketing Advertising Campaign that Covers All the Bases
Relevant advertisements are deployed not only to the customer’s inbox or just on the seller’s site, but to other sites customers may visit such as Facebook. Remarketing advertising banners may also appear in Google search results. This way structured ad campaigns help redirect customers back into a buyer’s mindset, by providing selections they have made (but not yet purchased) by offering them another chance to make buy that item(s). And no fee is incurred unless the customer clicks the banner ad, (the way Google AdWords ‘works’). An alternative is a CPI (cost per impression) model, which can be very costly.
Search Remarketing may be the ideal marketing tool for extending your promotional reach and creating a deeper connection with your target audience. The Active Web Group team is an authority on crafting successful Remarketing ads for building your brand, driving your sales and boosting your bottom line.
Additionally, we develop effective Remarketing Banners, provide expert graphic design and craft specialized SEO strategies for your Remarketing efforts. AWG will customize Remarketing lists and create ads using proven targeting methods to net your business the best results possible. Additionally, our professionals compile, analyze and send monthly reports to keep you up-to-date with the effectiveness of your online Remarketing campaign.
Your profitable Remarketing Advertising campaign begins with a no-cost consultation. We will be glad to evaluate your online business requirements and draft a Remarketing campaign that will influence your prospects buying decisions. Call 1-800-978-3417 or Contact Active Web Group and allow us to unlock your brand’s maximum potential.