SEO ROI: What Does It Cost Your Business to Attract New Business?

Use AWG’s SEO ROI Calculator and find out today!


SEO Budget

Enter your existing or estimated monthly SEO Budget.


Average Order

Enter your average online sale here.


Average Margin

Enter your average gross profit percentage here.


Number of Orders To Break Even

Hit the calculate button button below and the ROI Calculator will figure out the number of orders required to break even.


Actual Orders

Enter the amount of actual orders taken in a month as a result of the SEO campaign here.


New Customer Acquisition Cost

Hit the calculate button again and the SEO ROI Calculator will figure out how much each new customer cost or gained.


Most online business owners are aware that without SEO, their website is largely invisible.  This is why AWG’s search engine optimization initiatives make such a substantial contribution to our clients’ web business success. Give AWG’s SEO ROI calculator a try to estimate an SEO campaign spend appropriately to realize your business requirements and goals.  The adage “If you build it, they will come.” does not apply in the digital world.

SEO is not a “one size fits all” proposition, nor is it magic. Our SEO ROI Tool offers a realistic cost estimation for your business based on its unique needs. And don’t worry if your current spend is not equal to the amount the calculator determines would be most effective. Regardless of the amount your business can allocate now for your corporate website’s optimization initiatives, Active Web Group’s SEO team will maximize its effectiveness to achieve your firm’s desired outcome. 

To keep forward momentum, your SEO campaign must be continuous. Use the calculator above and the instructions below to determine how much your business should budget for your monthly optimization marketing. If you would like assistance in making this determination or would like to speak with one of our Internet marketing specialists about your next course of action, give us a call at (800) 978-3417.

Get your free SEO analysis here



How much should you be spending on your SEO campaign? That depends on how quickly you want to see results. Change the number on the SEO ROI calculator and see what you need to break even and how that number will impact your overall customer acquisition cost. 

Average Order: The average order is the amount of your average sale less shipping charged. Normally average order is considered statistically viable after 250 orders, but it varies depending on industry and product line. Pro tip:  use the pre-existing average order that you normally receive for an online order.

Average Margin: the percentage determined by subtracting the cost of the product from the sale price of the item. Divide the difference by the sale price to determine the gross profit margin.
Example: an item sells for $50 and it costs $30. The Gross Margin formula is $50-30=$20, $20/$50=40%. 

Number of Orders to Break Even: Fill out the first three fields on the calculator. Click the calculate button to view the break-even number of orders required. Determining a new customer’s value is a popular campaign goal. Change any or all of the first three entries, to view the changes in break-even orders.

Actual Orders: This is the second part of the SEO ROI calculator’s function and one of the most important. Use it to gauge your SEO campaign’s efficacy by the actual orders it has generated to date. The actual orders generated can be extracted from your analytics program. By entering this number you can readily see the actual value of the SEO budget. AWG’s SEO professionals use this tool and other metrics to tweak individual campaigns to ensure they remain on an upward trajectory.

New Customer Acquisition Cost: This figure will display after the first three fields and the actual orders field are submitted. The formula will help you to determine your new customer acquisition cost. It subtracts your SEO campaign spend from the total margin generated. That number is again divided by the actual orders taken. (We assume that SEO-generated orders are primarily new business, and exclude Branded searches from these calculations.)

Example: a $2,000 monthly SEO budget yields a total profit margin generated of $1,800 from 200 total orders. Your customer acquisition cost total was $200 and your new customers cost $1 each. If your total margin was $2,200 then you would have had a new customer acquisition gain of $1 each. That is every marketer’s dream and the typical result of a long-term deep SEO campaign.


Major Takeaway: The goal of every AWG optimization campaign is to increase our client’s SEO ROI. Isn’t it time you get started on increasing your business’s return on investment? To schedule your free SEO analysis, fill out our form to contact us today or call us at (800) 978-3417.

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