Angela’s House

Increased Quality Site Traffic by 126%

  • AWG utilized Google Grants in-kind advertising program to drive traffic specifically seeking non-profits directly to Angela’s House.

The Challenge

  • Angela’s House is a not-for-profit organization that provides home care, and residential care support to assist both medically-frail children and their families. Angela’s House, already an AWG client for Web Design and Development, decided that in addition, they wanted AWG to help improve their reach and further their brand awareness online.

Execution

  • The strategy for Angela’s House to achieve their main goals (expand their overall brand awareness, thereby, increasing the number of donations) required a multi-disciplined approach. AWG utilized SEO, PPC and Email Marketing to achieve success.
    • PPC: As a non-profit, Angela’s House qualified for enrollment into the Google Ad Grants program for Adwords. Grants participants are eligible to receive up to $10,000/ month for Adwords search campaigns. The program provided the right opportunity for AWG to set up multiple campaigns as initiatives to support Angela’s House’ business goals.
    • Multiple campaigns focused specifically on keywords that focused on the charity’s many fundraising events sponsored throughout the year (i.e. the Golf Charity Event, and Holiday Party). Additionally, the ads spotlighted Angela’s House’ services, as well as the deserving families they help (i.e. medically fragile children).
    • Email Marketing campaigns that targeted existing and prospective donors.
    • Search Engine Optimization (SEO): Optimized web pages to correspond with email marketing promotions.

Results

As a result of Angela’s House’ enrollment in the Google Grant program, as well as the combined email, and SEO initiatives, Year Over Year the following Key Performance Indicators (KPIs) increased by:

  • Website Traffic +126% YoY
  • Pageviews +112%YoY
  • Online Donations +44%YoY

Active Web Group is a full service digital marketing agency that provides Long Island SEO Services, Pay Per Click, Web Design, Email Marketing and more. To learn more about our capabilities and how we’re helping clients raise their brand awareness, check out our portfolio or give us a call at (800) 978-3417.