Intro/Overview
Anne Napolitano Consulting is an accounting and consulting firm with a strong reputation and undeniable expertise in the restaurant industry. Their core client base includes restaurants, breweries, distilleries, and other businesses within the hospitality sector. They also work with nonprofits, wellness professionals, and various service-based companies, always with a hands-on, relationship-driven approach that sets them apart.
AWG Services
- Website design and development
- Branding refresh (visuals, layout, tone)
- Updated content structure and messaging
- Mobile and tablet responsiveness improvements
We partnered with Anne Napolitano Consulting in 2020 to rebuild their website on WordPress. As the years have passed and their business has grown, they felt it was time to update and refresh their site. They wanted a cleaner, more modern design that reflected their current position.
The Challenge
The old site was still doing its job, but it wasn’t telling the full story. It didn’t highlight their industry expertise, and key services were hard to find at a glance. As a firm that prides itself on being both approachable and highly specialized, that lack of clarity was becoming a problem, especially for new visitors who didn’t know them yet.
They needed a website that felt more like them – clean, confident, and service-forward – and one that better connected with the specific audiences they serve.
Approach
We began by revisiting the brand’s visual identity and determining how to effectively showcase its strengths. From there, we restructured the site to make it easier for visitors to quickly understand what the firm does, who they help, and how to get in touch.
Some of the key updates included:
- A more focused homepage with direct messaging
- Clearly defined sections for services and industries
- A modern, simplified design that feels current but still professional
- Mobile-friendly updates to ensure it works well on any device
We maintained a warm and approachable tone, just like the firm itself, while ensuring the site looked sharp and was easy to navigate.
Results
The new site gives Anne Napolitano Consulting a much stronger digital presence. It is clear, modern, and easy to use, and it does a much better job of speaking directly to their target industries. Whether it’s a restaurant owner, a nonprofit director, or a wellness coach looking for support, the new site quickly communicates who they are and how they can help.
Most importantly, the website now matches the level of professionalism and care the team brings to their client relationships. It’s a great reflection of what the business is today – and where it’s headed.