Case Study

Office Worx


Reseller of high-end office furnishings and space planning and design.

AWG Services

  • Website Design

Office Worx provides work environments that are conducive to greater productivity and higher staff morale. Their select product line from leading office furniture manufacturers, custom spacial designs, and experienced team provide optimal business environments for greater collaboration and success.

The Challenge:

The client’s products and services are exponentially better and more personalized than those offered by big box commercial office supply retailers. Therefore it was essential for the website to avoid the visual clutter and excessive content prevalent on those websites. In addition, the site had to be easy to navigate, with subtle, yet effective calls to action, and allow for quick product updates.

The Approach:

Website: A WordPress theme site was selected for its clean lines, as well as for meeting the criteria specified above. Active Web Group’s designers and web developers created a spare, design that is easy for users to navigate and may be accessed from any device. The site also features content that highlights not only the services offered, but also provides capsule biographies of the highly-experienced and qualified staff. The WordPress platform includes:

  • An intuitive Content Management System (CMS) which allows for anyone to change images, add links and to update content without specialized training.
  • Using plugins the site may be updated at any time, well into the future.

In addition, the client opted for an initial Search Engine Optimization (SEO) setup which included:

  • Keyword research
  • XML sitemap created
  • Meta & Title Tags Set Up
  • Google Local Page Set Up
  • Site submitted to major search engines to facilitate rankings.

The Results:

Office Worx evocative new website immediately underscores the client’s high-end design aesthetic while its content facilitates the sales funnel by providing information relative to the firm’s services and personnel. To further extend this exclusive brand’s reach, attract more clients specifically seeking their products and services, and to differentiate themselves within their marketplace, we recommend additional campaigns such as Search Engine Optimization (SEO), Pay-Per-Click (PPC), and Social Media Marketing Services.