Online Reputation Management by Active Web Group

There is an old business axiom, “One ‘uh oh’ can erase a decade of accomplishments.” Translation: In business, reputation is everything. Over the last decade with the rise of social media as the court of public opinion, hearsay is often mistaken for fact. Once posted, negative views can quickly gain traction. Daily we see accounts of business reputations ruined by statements that may or may not be true. If you think it cannot happen to you, Google yourself. See what comes up.

Even if the Search Engine Results Pages (SERPs) turn up nothing today, your business could be one bad review away from losing customers or repelling prospects tomorrow. What is the solution? An Active Web Group Online Reputation Management (ORM) campaign.

Our ORM solutions will monitor your brand’s online reputation to identify and address all content that is potentially or currently damaging. Our services will bridge any gap between how your company wishes to be perceived and how online users see it. Active Web Group provides sound and ethical online reputation management services to our clients. Together we’ll develop a strategy and timeline for developing a strong and positive online presence then enact and monitor these initiatives throughout the campaign.

Did you know?

  • Almost 90% of American adults have used search engines to find more information concerning another person.
  • A difference of one star in the average rating in a typical online business profile can create up to a 9% drop in revenue.
  • 74% of consumers refer to social media to influence their purchases.
  • 8 out of 10 consumers in the US agree that negative information they read online caused them not to buy a product or to not buy that product from a stated company due to bad reviews.

*Source:: Deloitte/Pew Research Center/Online Marketing Institute/YahooMarketingDashboard/Harris Poll

What do you or your potential customers and clients learn about you when they search online for information about you or your business? Let Active Web Group assist you to build and maintain a worthy online reputation using proven and ethical techniques and initiatives. What is being said about you online could be costing you business.

Contact Active Web Group at (800) 978-3417 to review your online reputation management requirements today!


Do any of these examples describe your business’ experiences?

  • The interviews went very well. It appeared your firm was the front-runner for that lucrative contract. Then, your next big account signed an agreement with your competitor instead. What happened? Type your business’ name into the search bar on the major search engines and see what appears. Is every entry supportive?  If not, what alternatives do you have?
  • Your firm has long enjoyed a deserved reputation for attracting and molding the best and brightest career candidates. Now a negative review from a disgruntled ex-staffer appears whenever your business name is searched. Can you make that review go away?
  • An executive at your firm has the misfortune to share their name with an individual who makes tabloid headlines. How can you ensure that the public is able to differentiate these individuals?

Take control of and maintain your good name online. Let your AWG online reputation management campaign serve as your online watchdog to guide and protect your business’ reputation. Contact Active Web Group at (800) 978-3417 to review your online reputation marketing requirements today!