There is a new concept being talked about in the web marketing industry. This new paradigm, dubbed the 80/20 rule of search, has sprung out of the realization that many…
First announced in April 2006, Yahoo’s “Project Panama” promised a revamped paid search engine marketing platform that would eliminate its “open auction” structure in favor of the invisible bidding format…
Business owners are constantly looking for the most successful and cost-effective ways to grow their businesses and boost their bottom lines. So why are some businesses still not taking advantage…
With the explosion of online social networks during the past couple of years, it was only a matter of time before businesses got in on the action. More and more…
Let’s face it, we’ve all come across websites on the Internet that is less than appealing. With large, intrusive text, multitudes of bright colors competing with one another, and crammed…
Think of it as an upgrade from the often pricey, frequently overlooked, and increasingly outdated YellowPages ad. Since many small companies do not have the resources to track clicks and…
Just when you thought you might be starting to understand how search engines compile their organic rankings, you stumble upon a new factor in the algorithm. While latent semantic indexing…
When it comes to website optimization, you can’t always take the obvious for granted. With the ability to create limitless versions of your web pages, you have an opportunity and…
This just in: Yahoo has adopted the techniques used by Spamhaus to monitor their email deliverability. But what exactly does this mean to your company and its email campaigns? Depending…
With email being the most common form of communication these days, it’s easy to get overwhelmed with a cluttered inbox and become “delete-key” happy. If the subject of your email…
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