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The Formula For a Strong Google Ads Campaign
May 24th, 2019
…account in Google, it is all-important to make sure that ‘Auto Tagging’ has been checked. You’ll want to receive every shred of data Google can provide. Ditto making sure that…
How Important is Link Building
May 26th, 2021
…competition from companies on the prowl for online visibility, comes more algorithm restrictions. Algorithm restrictions lead to more rules to prevent shortcuts, thus resulting in even more competition. It’s like…
Minimizing the Effects of Google’s Sandbox
February 3rd, 2010
Every new website is subject to the Google sandbox, otherwise known as age delaying. The sandbox is the virtual place Google puts new websites before it deems them eligible for…
Google Patents and Algorithms; Very Complex, Very Valuable
August 15th, 2013
Did you know that Google patents their own algorithms? These algorithms certainly aren’t a tangible property in terms of our five senses, but when it comes to Internet Marketing, they…
What you need to know about Google’s Mobile First Index
January 15th, 2018
…are consequences for those who ignore what in essence is Google’s final call. Google is currently rolling out mobile-friendly indexing and ‘desktop’ websites are no longer Google’s indexing priority. For…
Avoiding Google Penalties in 2020
October 23rd, 2019
Over the years, Google has been updating its algorithm to consistently improve and ensure quality experiences for its users. Those looking for shortcuts are often penalized by Google and we…
Google Tag Manager: A Powerful Tool For Digital Marketers
July 15th, 2020
…this long-established tool works hand in hand with GTM. There are 4 main components of a successful Tag Manager application and Google Analytics is an important part. The first is…
Changes to Google Search Terms Reports + What They Mean
October 14th, 2021
…how to adapt and thrive in any conditions. As with other report-oriented changes that Google has made, we’re going to break down all the most important information that you need…
How Marketers Can Prepare For Google’s Algorithm Update
January 28th, 2022
…common for companies to start scrambling for arbitrary solutions, rather than keeping calm and composed. You’ll want to be very methodical here. Start with “what has changed, and why?” –…