An Introduction To Customizing Your Keyword Search Within The Pay-Per-Click Arena

July 6th, 2011

…Pay-Per-Click advertising, otherwise known as PPC, as a way to increase their web traffic and expose their brand. Today, there are hundreds of Pay-Per-Click keyword research tools that you can…

Social Networking: What Is It, and Why Your Company Should Use It

January 3rd, 2010

…on LinkedIn >> Twitter And then there’s Twitter, the latest social networking phenomenon whose membership includes everyone from celebrities, politicians, government agencies, news networks, corporate executives, college students, and everyone…

Social Networking – Twitter – Facebook and Web 2.0

September 28th, 2009

…LinkedIn >> Twitter And then there’s Twitter, the latest social networking phenomenon whose membership includes everyone from celebrities, politicians, government agencies, news networks, corporate executives, college students, and everyone in…

Optimization is Still Your Best Option in 2012

January 18th, 2012

…the market. A first page ranking on a major search engine can mean success; a fall to the third or lower pages of SERPs can mean layoffs or even bankruptcy…

The Balance of Organic SEO and Pay Per Click

February 7th, 2023

…searching on a relevant keyword. The largest expense to a company using this method is the cost of ongoing content generation and publishing. Pay per Click, however, is a much…

Pay-Per-Click Marketing Mistakes You Might Be Making

January 18th, 2011

…common mistake that companies make with their Pay-Per-Click marketing is creating generic ads. Pay-Per-Click ads limit the number of characters that your ad may have, and this means that your…

Pay-Per-Click (PPC) Campaign Strategies and Basic Tips

June 27th, 2010

…Competition Doing? Chances are you have a decent amount of online competition. Most businesses on the Internet do. See what their ads look like, and which ones come up most…

Making Too Many Changes At Once to Your Pay Per Click Campaign Is Unwise

June 21st, 2011

…stay on top of it and get the most of your Pay Per Click Budget. Stay focused on your changes one at a time and watch over your statistics closely….

Tips on Advertising in Pay-Per-Click With Targeted Keywords

August 11th, 2011

…is probably the single most important detail when advertising in Pay-Per-Click. If you do not choose targeted keywords, you will burn through your budget and fast. You must pay attention…

Are Facebook Pay-Per-Click Ad Campaigns Worth It?

May 24th, 2013

Putting together a PPC (Pay-Per-Click) campaign on Facebook seems easy; just build your Facebook page, connect with your audience by creating targeted ads based on location, demographics and interests and…

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