…search query, the additional word in the search can be used in any order. Phrase Match This match type involves showing ads for search queries that include the exact keyword…
Recently we had a potential client email us some questions about the inner workings of Search Engine Optimization and some of the things search engines are looking for. As I…
Ethical Search Engine Optimization in my opinion is the only way to do Search Engine Optimization if you sincerely care about your business, your brand and at the end of…
…and contact them about buying a new machine over repairing an outdated older model. Additional Site Search Benefits Lastly a great takeaway for improving rankings is to use site search…
…types in a search term and doesn’t add the city name, zip code, or other location data, in many cases Google appends the location onto the search if it thinks…
…sure you aren’t doing anything deceptive. If you have a page that you want the search engines to see, but you don’t want to show up in search results, use…
…what they’re looking for and less likely to use their search engine. Fewer search volume means less ad revenue and so on. So while they want to maximize revenue, they…
…The goal is to control what online searchers see in their ‘customized’ search results. This option is unique to Twitter and allows the opportunity to send a positive message to…
…aggressive opportunities. Understand the differences between the major search engines. Not all search engines work the same way, and it is very important that you realize this when putting together…
…non-branded searches. Branded searches are searches using any part of your business name to find you. While you want to be listed at the top of the search page for…
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