Using Local Search to Generate Sales Leads

May 8th, 2007

…promotional offers, photos, and testimonials. Local search is especially helpful for those who do research online and plan to buy offline. Searchers have the ability to gather the information they…

An Introduction To Customizing Your Keyword Search Within The Pay-Per-Click Arena

July 6th, 2011

…utilize, however, the Google Ads keyword tool search engine continues to be the leader in this market. Within each keyword tool search, there are many ways that you can expand…

Duplicate Content and URLs – Understanding Canonicalization

October 16th, 2014

…simply choose one to put in the search engines. However this “let Google figure it out” mindset doesn’t work to your advantage. By having both versions in the search engines…

Local SEO – Why Keywords Matter

June 27th, 2016

…are the pages that are shown after a user types a term or words to locate something on a search engine, then clicks the search button. This is called a…

Is Your Website Content Optimized for Voice Search?

September 6th, 2019

…as it continues to be. As an adjunct to the ever-growing mobile users pool, the future potential for voice search is vast. Just what is voice search and how can…

How Can My Business Get in On the Growing Voice Search Trend?

November 25th, 2019

…do. Today, across every age group and demographic, voice search metrics are trending upward. The primary searches are food-oriented such as to locate a local business, to make a reservation,…

Do I Need a Facebook Account For My Business?

February 27th, 2014

…B2C business? Businesses that are B2C should be posting a lot more frequently and a lot more often than B2B sites. Of course this is a general rule and you…

There’s No Crying in Pay-Per-Click

July 23rd, 2012

…practice, you must be mentally strict with how you follow your strategies and not make too many exceptions to the rule. A saying I heard years ago in the shipping…

Does My Business Need a Twitter Account

March 17th, 2014

…“rule” that says your business has to use one. There is, however, a difference between having one and using one. Step 1: Create a Twitter Account For example, if your…

How to Create Your Social Media Tone of Voice

November 20th, 2015

…you want to be perceived by your audience and use a tone and language that illustrates that. For instance, this is where the 80/20 rule will be your best ally:…

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