3 Steps to Better Inbound Marketing

April 18th, 2018

…your leads by collecting their email addresses and adding them to your newsletter. Despite the misconceptions that suggest Email Marketing is slowing down, the latest research has proved the contrary…

What are Micro-Moments and Why Are These Important For Business

September 24th, 2019

…mobile consumer behaviors. Just in case you’ve forgotten, for the past five years, mobile users accessing the internet have eclipsed desktop users by an ever-widening margin. Grabbing the attention of,…

What Google’s BERT Update Means to Your Business

November 14th, 2019

…case of BERT, those impacts can resonate over time, and for many online enterprises, BERT has. What’s BERT? It is Google’s open-source, network-based strategy that processes natural language, i.e. search…

Building a Better Website

August 20th, 2020

With technology continually evolving, staying on top of the latest website trends is a daunting task. As brick and mortar retail and real-time in-person lead generation continue to transition to…

Why a One-Time SEO Set Up and Leave It Strategy Doesn’t Work

August 30th, 2021

…content and optimizing their website in accordance with the latest algorithm updates. Ask yourself… if investing in SEO is so important to your business, why would you settle for a…

How Marketers Can Prepare For Google’s Algorithm Update

January 28th, 2022

…its algorithm, you do have control over how you handle the situation. The best, more proactive method? Keep up with the latest, most followed trends, as those are often what…

Top Five 2023 eCommerce Trends to Watch

December 28th, 2022

…consumers to consider a product rather than insisting that they stop what they’re doing and consider the new product or service. Every new year, Active Web Group assesses the latest…

SEO & Web Developers: Who Should Take the Lead on Implementation?

June 7th, 2023

…landscape for your specific brand, and staying up-to-date on the latest changes to the algorithm. The ultimate goal of the SEO team is to set up your brand and internal…

Elevate Your Mobile Web Design in 2024: Best Practices for Success

May 7th, 2024

Smartphones have become an extension of our lives. In our increasingly online world, ensuring an optimal mobile experience is non-negotiable for businesses. The majority of internet users now access content…

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