What you need to know about Google’s Mobile First Index

January 15th, 2018

…are consequences for those who ignore what in essence is Google’s final call. Google is currently rolling out mobile-friendly indexing and ‘desktop’ websites are no longer Google’s indexing priority. For…

What You Need To Know About the Google Ads Update

June 16th, 2016

Google has announced some major updates for Google Ads that they expect to take effect later this year. Designed towards mobile, early testing from Google has suggested up to a…

Artificial and Unnatural Linking – Conducting A Backlink Risk Assessment

June 6th, 2014

…start is in Google’s Webmaster Central. Inside Webmaster Central you can see a list to your most popular links: If you click the “more” link at the bottom Google shows…

SEO for eCommerce Category Pages

August 14th, 2014

…canonical URL tag to tell Google it should be indexing the URL without any parameters. Additionally use URL parameters section in Google’s Webmaster Central Console to tell Google which parameters…

The Wrath of Google

February 28th, 2011

Google’s fed up and they’re not going to take it anymore… Last week, it was JC Penney that Google came down on, for what could only be called “black hat…

Active Web Group Provides eCommerce Strategies That Work

September 15th, 2011

…Active Web Group’s web developers are adept at implementing website enhancements to offer greater incentive and functionality to consumers to become customers. The continued success of any online business weighs…

The Sooner You Start Investing in SEO, The Better

June 8th, 2021

…of words that brings you from one web page to another. In Google’s eyes, one website linking to another website is like an endorsement. After all, would you link to…

5 Steps to Tracking User-Activity for Optimal Email Marketing Results

July 14th, 2016

…given the resources to read how your websites are performing. After setting your website up with Google Analytics (for free) you’ll be able to track and modify campaign codes to…

Standout Web Design Trends for 2022

June 1st, 2022

As a leading Long Island Web Design company, Active Web Group’s creative team is always seeking to incorporate fresh, effective, clean designs for our clients. Our goal is to utilize…

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