A common mistake that many companies make is not testing their ads. Creating more than one ad and alternating them on search engines will allow you to learn which keyword combination is drawing in customers. This process is called A/B testing or split testing. Split testing can be done repeatedly so that the optimal PPC ad is discovered.
Pay Per Click
January 10th, 2011
SEO or PPC: Which is the Better Choice in a Tough Economy
PPC is more costly than SEO. Making small changes to websites that will increase SEO results may be more cost effective than spending more money to improve the PPC. Awareness of SEO value is still growing, and website developers still do not place appropriate value on SEO content and being easily accessible to search engines.
April 21st, 2010
Search Engine Advertising and Cutting Cost
When it comes to Pay-Per-Click advertising it seems that there are those that spend a little and make a fortune and there are those that spend a fortune and make very little. Most of us are aware that those who are successful can find themselves with a very high return on what seems like a brilliant, across the board investment. However, in the face of being realistic we all know that sometimes we just have to find the most fiscally responsible method of advertising.
January 29th, 2010
Not All PPC Marketing and Management Services Are Created Equal
The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the fundamentals of PPC just isn’t enough to build an effective Pay Per Click campaign, especially in a market with a large amount of competitors.
April 22nd, 2007
Pay-Per-Click Management
Not All PPC Management Services Are Created Equal The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the… Read More
