It is important to use pay per click long enough to collect information about which techniques are and are not working. In order to understand the different techniques, consider the conversion metrics. There are conversion-tracking tools with Google that calculates traffic and actions on a website. Link the types of clicks with different values in the conversion-tracking tools to determine the return on investment (ROI) for a pay per click campaign.
Top SEO Fixes for Your Website
Download our exclusive information on the Best Ways to Address SEO for your website in 2021.