As marketers, we’re always looking for new ways to entice users to engage with our content. Whether for a client or our own agency, the mission to drive more traffic and have more site visitors click on calls-to-actions (CTAs) or fill out a form is rarely at a standstill.
There are many different types of websites out there. Some are informational websites, some are industry websites that people can use to generate a quote for technical products, and some are Ecommerce sites.
Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel?
The Internet continues to develop very quickly. Web 2.0 has replaced Web 1.0 in both design technique and in the way information is broken up and distributed. Web 2.0 divides information into “microcontent”; information that can be sent to many different domains.