February 2009, Hauppauge, NY…

Active Web Group has been retained by Hall’s Boat Corporation, a leader in fine wooden boatbuilding, restoration, and repair; wooden boat sales, and in providing concierge marine service to members as well as Adirondack-style lodging. According to Pat Norton, president, Active Web Group, “We will completely redesign this historical landmark’s website, transforming Hall’s from a wooden boat manufacturer and restorer to the wooden boat site online where those who have a passion for wooden boats flock to find out what’s new, what events are happening, what boats are for sale… With the changes we have planned, Hall’s will not only be building more boats, they also will become a unique, interactive online network.”

The Active Web Group strategy includes the following tactics:

  • to use compelling graphics that will keep visitors engaged
  • to re-organize all sections of the Hall’s site so that visitors can find what they are searching for immediately
  • to employ Search Engine Optimization techniques and technology in order to buoy up Hall’s rankings on major search engines
  • to make the site interactive and incorporate “boat news,” encouraging wooden boat owners to make Hall’s their destination for any and all discussions, questions, and comments related to their shared love of wooden vessels

The history of Hall’s Boat Corporation spans over 100 years. It prospered during the roaring twenties and survived during the Great Depression and two World Wars. The Hall Family nurtured the business from one century to another. Then, in 2006, Steve Lamando, a classic wooden boat enthusiast and Hall’s customer, purchased the property. Today, on Lamando’s, watch, Hall’s continues to service wooden boats that were purchased “back in the old days.”

Active Web Group plans to launch the new Halls Boat Corporation site by March 2009.

Active Web Group is a full-service web marketing and development firm in Hauppauge, NY, offering website design and development, search engine optimization, eCommerce solutions, pay-per-click, and email marketing (Email Fusion Solution).

For more information about Active Web Group’s website design capabilities,
or to discuss other online business needs, contact:

Active Web Group
Tel: (631) 846-2019
Email: [email protected]