Articles Written by Drew Boxer

Tips for Better Lead Generation in 2011

March 21st, 2011

2011 will see marketing automation reach a critical mass. More and more companies will pick up on the effectiveness of marketing automation. It will then follow the trend of email marketing and become commonplace for businesses to use when generating leads. Read More »

Internet Marketing Changes in 2011

March 7th, 2011

Mobile marketing will continue to grow in 2011. The success of Foursquare and use of Facebook Places indicates that mobile marketing and offline marketing will integrate to provide customer reward programs. The increasing use of mobile devices, inexpensive RFID chips and credit card integration will make this process easier to manage. Read More »

Common Pay-Per-Click Mistakes & How to Avoid Them

February 28th, 2011

It is important to use pay per click long enough to collect information about which techniques are and are not working. In order to understand the different techniques, consider the conversion metrics. There are conversion-tracking tools with Google that calculates traffic and actions on a website. Link the types of clicks with different values in the conversion-tracking tools to determine the return on investment (ROI) for a pay per click campaign. Read More »