Active Web Group to Host Booth 223 from 9am-3pm Hauppauge, NY – Full-Service Digital Marketing Agency, Active Web Group will be participating in the 28th Annual HIA-LI Trade Show. HIA-LI, the largest Long Island B2B Trade Show & Conference will be held on Thursday, May 19th 2016 at Suffolk County Community College’s College Sports &... Read More Read More »
Articles Written by Drew Boxer
Tips for Better Lead Generation in 2011
March 21st, 2011
2011 will see marketing automation reach a critical mass. More and more companies will pick up on the effectiveness of marketing automation. It will then follow the trend of email marketing and become commonplace for businesses to use when generating leads. Read More »
Internet Marketing Changes in 2011
March 7th, 2011
Mobile marketing will continue to grow in 2011. The success of Foursquare and use of Facebook Places indicates that mobile marketing and offline marketing will integrate to provide customer reward programs. The increasing use of mobile devices, inexpensive RFID chips and credit card integration will make this process easier to manage. Read More »
Common Pay-Per-Click Mistakes & How to Avoid Them
February 28th, 2011
It is important to use pay per click long enough to collect information about which techniques are and are not working. In order to understand the different techniques, consider the conversion metrics. There are conversion-tracking tools with Google that calculates traffic and actions on a website. Link the types of clicks with different values in the conversion-tracking tools to determine the return on investment (ROI) for a pay per click campaign. Read More »