Articles Written by David Montalvo

Want To Only Pay For Search Engine Results?

June 12th, 2009

I am really excited to tell you about a new service we are offering at Active Web Group called Pay-Per-Ranking. It is a win-win alternative to SEO with no up front costs, no long term contacts, and no development fees. We wanted to allow our clients to gauge their progress, cut down on expenses, and pay only for results. The only time you pay is when you are on the top ten listing on Google. Read More »

Got 60 minutes to learn 30 tips?

May 8th, 2009

We have 30 tips for increasing your SEO. Tips include #6 No Hidden Text, #22 Keywords As Links, and #29 Keep File Sizes Small. For the remaining 27 tips visit our website to download the pdf. Read More »

Search Engines and Latent Semantic Indexing

July 17th, 2007

Latent semantic indexing…sounds pretty complicated doesn’t it? In actuality, there’s really not much to it. LSI is a search engine’s ability to identify synonyms and related terms for a keyword, and to identify pages as being related if they contain those similar terms. Read More »

Using Local Search to Generate Sales Leads

May 8th, 2007

Think of it as an upgrade from the often pricey, frequently overlooked, and increasingly outdated YellowPages ad. Since many small companies do not have the resources to track clicks and would prefer to create sales leads in person or via telemarketing, local search engines offer a more practical option than Google’s AdWords and Yahoo’s AdSense. Read More »

The Panamazation of Paid Search

February 5th, 2007

First announced in April 2006, Yahoo’s “Project Panama” promised a revamped paid search engine marketing platform that would eliminate its “open auction” structure in favor of the invisible bidding format already in use by Google, MSN, and Ask. Yahoo began Panama’s launch in December and plans to have all of its clients utilizing the new platform by the end of February... Read More »

The 80/20 Rule of Search

January 19th, 2007

When they were first introduced to search engine marketing (SEM), many marketers believed that with this innovative new concept, web marketing could be handled solely through the use of technology, and that human interaction wasn’t necessary in producing successful online campaigns. However, after results fell short time and again, these marketers were forced to take a second look at their original ideas. Read More »

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