All too often, managers approach their web designers, marketing departments and copywriters, and ask them to optimize the website for SEO. The idea of course is to save money by avoiding the costs associated with employing or retaining the services of an SEO expert. However, the results are usually ineffective and wind up costing you both wasted time and money. Bad SEO can even affect your website negatively. Read More »
Articles Written by David Montalvo
How to Find the Right eCommerce Keywords
November 29th, 2010
Finding the most effective keywords demands thorough understanding of the target market and keywords that brand the product. The marketing strategy already in place should guide the keywords that you choose. Read More »
Search Engine Optimization and Effective Holiday Marketing
November 22nd, 2010
SEO can help improve marketing throughout the holiday season. Do not forget the importance of web content on your business website regardless of the state of the economy. Read More »
5 Common Lead Generation Mistakes
October 20th, 2010
Controlling cost is essential to the survival of any business. The problem many business owners face when it comes to lead generation is the cost per customer. Many people choose their lead generation based on the cost per lead. Better leads will cost more, but they translate into greater success. Read More »
4 Ways to Get Your Website to Rank Higher on Google
September 27th, 2010
Most Internet users do not look beyond the first page of Google results; that's why it is essential for every website owner to utilize some Search Engine Optimization techniques that can work wonders for their site rankings. Read More »
Pay-Per-Click Terms You Need to Know
September 17th, 2010
One of the most widely used methods of attracting visitors to your website is called Pay Per Click. This is also more commonly referred to as PPC. With Pay Per Click, you create targeted keyword ads. These are short ads consisting of a short headline and 1-2 lines of copy, and a link. Read More »
Keyword Rich Domain Names
August 27th, 2010
If you corporate website contains quality Search Engine Optimization (SEO) content, then it is possible that your website will appear in a decent position amongst the results of the search engine query. But if you purchase a keyword rich domain name, you vastly increase your chances of being discovered, and the cost is often minimal. Read More »
Top 10 Simple SEO Tips For Your Blog
April 8th, 2010
For bloggers interested in utilizing SEO to improve the searchability of their blog posts, there are a multitude of plugins and software packages available. But the best way to integrate SEO into your blog is manually, using a good copywriter well-versed in SEO techniques. Read More »
Website Design & SEO: A Match Made in Online Heaven
October 14th, 2009
A company may choose to redesign its website for any number of reasons, the most common of which is to update an outdated look. A new look, along with better user functionality, can go a long way towards enhancing a company’s image. Read More »
