Until recently, as a leading digital marketing agency, Active Web Group’s optimization strategies have focused on ranking high on Search Engine Results Pages (SERPs). That’s known as Search Engine Optimization, or SEO. However, now we have a valuable new tool in our optimization arsenal: Generative Engine Optimization (GEO). An aspect of Artificial Intelligence (AI), GEO is the new process used to optimize content for AI-powered search. Here’s why, going forward, you can expect peak results from your digital marketing campaigns due to the synergy that only GEO and SEO initiatives, melded strategically, can provide.
SEO, GEO, and LLM Overview and Benefits
SEO (Search Engine Optimization)
The traditional approach that uses indexing to match relevant keywords and user intent.
- SEO indexing is the process where search engines like Google crawl and store information from websites in a huge database (the index) for quick retrieval and placement on Search Engine Results Pages (SERPs) when a user searches for relevant terms.
- SEO Indexing is a crucial step for visibility because content that isn’t indexed has no chance of ranking in search results.
GOAL: Ranking high on browser SERPs, as well as content focused to enhance each site visitor’s experience.
GEO (Generative Engine Optimization)
The process of optimizing content for AI-powered search.
- GEO focuses on content that AI can easily understand and synthesize. It uses clear structure, summaries, and structured data which is included in AI-generated answers.
GOAL: Visibility in AI-generated summaries and answers on Search Engine Results Pages (SERPs) on browsers.
Schedule a GEO Strategy Consultation with AWG
LLM SEO (Large Language Model Search Engine Optimization)
A subset of GEO, LLM SEO is an artificial intelligence program trained on huge amounts of text data.
- LLM SEO is the core engine that can understand, process, and generate human-like text in response to a query.
- GEO interacts with LLM SEO by optimizing data to facilitate LLM SEO’s path to its destination.
GOAL: It serves as the core engine that understands, processes, and generates human-like text in response to a query.
What AWG’s Optimization Strategy Using GEO, and LLM SEO Will Mean for Your Business
For Active Web Group’s digital marketing clients, this dynamic, synergistic approach will offer your web enterprise comprehensive visibility while it future-proofs your brand against a rapidly changing search environment.
Expanded visibility across all platforms
- Wider audience reach: Ensures your site content and brand are discovered by users who search via traditional methods and those who rely on AI assistants and AI-powered overviews for direct answers.
- Dominance in multiple arenas: Optimizing for both methods means your brand can win on both the traditional search results page (with high-ranking links) and within AI-generated responses (with clear, cited answers).
Enhanced content and brand authority
- Increased trustworthiness: To be cited by AI, your content must be clear, well-structured, and authoritative. By following GEO best practices, Active Web Group’s initiatives will assist our clients to inherently build more trustworthy and credible content, which will also boost your site’s traditional SEO performance.
- Optimized content structure: GEO’s emphasis on clear headings, FAQs, and structured data improves readability for both humans and AI, while simultaneously enhancing our web content’s technical SEO.
Improved User Experience
- Meet evolving expectations: Today’s users expect immediate, concise, and relevant answers. A combined GEO and SEO strategy ensures your content is ready for both the traditional click-through journey and the modern, direct-answer experience.
- More insightful data: By analyzing both SEO metrics (like organic traffic) and GEO metrics (like AI citations), you will gain a more complete picture of how your targeted audience engages with your brand across different platforms.
Future Readiness; GEO + LLM SEO for the Win!
- Adaptability to AI trends: As AI becomes more integral to search, a hybrid strategy ensures your brand remains visible and relevant. Ignoring GEO could lead to a decline in traffic, even if traditional rankings appear strong, as many searches now end with an AI-generated answer.
- Complementary benefits: GEO strategies, such as focusing on conversational language, can inform and enhance a client’s overall SEO, providing new insights into keyword research and user intent.
How Can Your Business Remain Competitive in Today’s New Generative Engine Optimization, LLM SEO (Large Language Model Search Engine Optimization) Climate?
Your online presence’s upward trajectory continues with a consultation with AWG’s GEO/SEO team. We invite you to speak with us today!
