Whether you’re utilizing your own in-house marketing department or outsourcing to a web marketing company, it is critical that your email marketing campaign is CAN-SPAM (Controlling the Assault of Non-Solicited Pornography and Marketing) compliant. Not exactly sure what that is, or whether or not your emails meet the criteria set forth by the FTC? It’s in your best interest to find out quickly, before you hit the send button on one more campaign.
Because non-compliance can result in a penalty fine of up to $16,000 per email! Don’t worry – the CAN-SPAM act is not attributable to those regular emails you send every day, but rather mass email marketing campaigns (the same email sent to a large number of recipients). These can include newsletters, sale and promotion announcements, press releases – generally any type of marketing-based email.
Thankfully, it is rather easy to ensure that your present and future email marketing campaigns are CAN-SPAM compliant. In fact, many email marketing software packages already have built-in options to meet the necessary requirements of CAN-SPAM.
CAN-SPAM Requirements for Compliance
Created to keep spam email in check and to allow recipients the choice to opt-out of receiving emails from designated senders, requirements of the CAN-SPAM Act include the following:
- Address information in the email must be accurate. (A verified email address and domain name)
- The subject line of the email must accurately reflect the message content.
- Recipients must be given the opportunity to opt out of receiving future messages.
- The physical address of the company should be included in the email.
A full listing of requirements, as well as the CAN-SPAM Compliance Guide for Businesses can be found on the FTC website.
Ignorance of the law is no excuse, and if you are outsourcing your email marketing campaign, you need to verify that the web marketing company is also taking the necessary steps to make your campaigns compliant.
For more information about email marketing, contact Active Web Group, Long Island’s leading web marketing firm. Active Web Group can help you launch your email marketing campaign from design through content, and will insure your campaigns are always CAN-SPAM compliant.
For more information on Email Marketing, call us at 1-800-978-3417 or Contact Active Web Group and let us help you!