I always relate Internet Marketing to selling something. You may be an attorney, who is trying to sell your services, or perhaps you are a manufacturer who is thinking about selling your products direct to the consumer or in limited bulk discount pricing. In many situations, I will most likely say the answer will be… Read More
July 1st, 2011
How Much Does A Website Cost?
There are many different types of websites out there. Some are informational websites, some are industry websites that people can use to generate a quote for technical products, and some are Ecommerce sites.
June 30th, 2011
Now Serving Number…
This past Fathers Day my fiancé and I decided to take my Grandfather out to eat. When we got to the restaurant, the valet parking attendant gave me a ticket and proceeded to park my car. Once we entered the restaurant, the hostess gave us a pager to notify us when our table was ready. It’s in these routine exchanges that a sensible solution to the ever growing Cross-Site Request Forgery, or CSRF, attacks can be formulated. Let’s first define what CSRF is.
June 1st, 2011
Some Salt on that Password Please
History can truly be one of the best guides for highlighting a path that should never be taken, or conversely, highlighting another path that should always be taken. If you have been following the headlines, you are aware that one of the biggest companies on this Earth, Sony, has been under constant attack by malicious hackers.
May 31st, 2011
Importance of Customer Service
What is the importance of customer service on your website or in your business? Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about. In the real world, our company deals with a lot of customer service interaction. These interactions of our customer service department and our prospects and customers are vital in our survival and profitability.
May 11th, 2011
Common Sense Marketing Strategies For Your Website
This week I thought I’d do a little simple education for those of you who are in the business of selling anything on the Internet. Whether you are starting a website from scratch or you’ve been on the “on-line” (as some of the old timers still call it) for awhile, I’m betting dollars to doughnuts that’ll you will be able to use at least one of my suggestions below.
May 10th, 2011
What Is A/B Testing?
Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel?
November 29th, 2010
How to Find the Right eCommerce Keywords
Finding the most effective keywords demands thorough understanding of the target market and keywords that brand the product. The marketing strategy already in place should guide the keywords that you choose.
October 28th, 2009
How to Beat This Economy And Your Competition – Tip Three
E-Commerce isn’t actually new, but many companies still haven’t even taken that crucial step toward establishing a strong online presence, much less integrating E-Commerce into their corporate website. Additionally, terms such as Web 2.0, SEO and Social Media are still foreign concepts to many that simply don’t take the time to understand them. But they are all vitally essential to continued success in today’s competitive marketplace. For more information on these and other online marketing solutions, visit Active Web Group, Long Island’s leading online marketing agency.
October 27th, 2009
How to Beat This Economy And Your Competition – Tip Two
These days, it is difficult to offer a product or service that is 100% unique, but if you can attribute at least one particular aspect to a product or service you offer that the competition doesn’t, then you have a critical edge. Make sure your customers know how your product or service can benefit them, and what makes it better than what is being offered by the competition.