I always relate Internet Marketing to selling something. You may be an attorney, who is trying to sell your services, or perhaps you are a manufacturer who is thinking about selling your products direct to the consumer or in limited bulk discount pricing. In many situations, I will most likely say the answer will be… Read More
July 14th, 2011
What is Customer Lifetime Value?
What is customer lifetime value and why does it matter so much to your success? Customer lifetime value is the amount of sales and profits that you earn from a customer during the period in which they continue to order from you or use your services. Lifetime means the amount of time that you are either measuring or the total span from when a customer places their first order until their final order.
May 31st, 2011
Importance of Customer Service
What is the importance of customer service on your website or in your business? Well if you only have customers who know what they want, and are happy to keep what you send them whether it is right or wrong, you have nothing to worry about. In the real world, our company deals with a lot of customer service interaction. These interactions of our customer service department and our prospects and customers are vital in our survival and profitability.
May 12th, 2011
Tips for Better Blog Writing
Recently I was asked to work up what I think would be the best way to handle blog and article posts for our AWG Internet Marketing Blog.
May 11th, 2011
Common Sense Marketing Strategies For Your Website
This week I thought I’d do a little simple education for those of you who are in the business of selling anything on the Internet. Whether you are starting a website from scratch or you’ve been on the “on-line” (as some of the old timers still call it) for awhile, I’m betting dollars to doughnuts that’ll you will be able to use at least one of my suggestions below.
May 10th, 2011
What Is A/B Testing?
Part of my job here at Active Web Group is to help business owners fully understand the limitations of current website designs they may have, or help them to improve upon what they’ve already done so far. Sometimes it’s helpful to use analogies. Think of your website visitors as a river, and you are trying to build a Dam to make the water go where you need it to go. The question here is, how do you know the best terrain to make the river travel?
May 6th, 2011
Common Mistakes When Managing PPC on Your Own
People often make common mistakes when making the decision to advertise their company and the products they sell through Pay-Per-Click advertising on the Internet. They look at what is entailed in creating a Pay-Per-Click program and decide to manage it themselves. When at a glance, it might seem simple, but there is so much more to it than just slapping in some keywords and an ad and letting them ride.
December 22nd, 2009
eCommerce Predictions – Social Media and Mobile Marketing
There are several new trends emerging in the world of E-Commerce, but perhaps the most prevalent is that of social networking and its effects on the current online market. In previous years, the growing popularity of Cyber Monday was fed by a blast of email marketing messages, which continued throughout the holiday shopping season as online retailers sought to capture larger revenues from consumers.
October 20th, 2009
Top 5 Elements of a Successful eCommerce Site
If your company offers a tangible product(s), and you have a website, then it’s likely you’ve already entered the exciting, lucrative world of E-Commerce. Perhaps your sales are sufficient enough that you think you might not need to make any improvements. Maybe you think it isn’t worth the time or the effort. But what if even just one simple improvement can increase monthly sales by $1,000? Maybe $10,000? Perhaps even $100,000. Is it worth it then?
September 15th, 2009
eCommerce – Marketing and Shopping Cart Software
A little less than a century ago, ordinary citizens in America noted the ideal of the American dream. Since then, the concept of achieving prosperity, wealth and happiness has remained a motivating force amongst many. Although much has changed since the notion of the American dream was first realized, the dream itself has stayed firmly rooted to its original convictions.