Mobile marketing will continue to grow in 2011. The success of Foursquare and use of Facebook Places indicates that mobile marketing and offline marketing will integrate to provide customer reward programs. The increasing use of mobile devices, inexpensive RFID chips and credit card integration will make this process easier to manage.
Most customers actually prefer receiving information via email than they do from more traditional channels, according to a study conducted in 2009. This knowledge should spur everyone on to create an effective email-marketing plan that gives customers what they want. If you find this intimidating, hire someone to guide you through the process.
With email being the most common form of communication these days, it’s easy to get overwhelmed with a cluttered inbox and become “delete-key” happy. If the subject of your email is not compelling, and your recipient doesn’t recognize the sender, they may hit delete before ever hitting open. Recipients are more likely to open an email with a subject line of “Hi Johnny, we have a great deal waiting for you,” then “Hi consumer, we have a great deal waiting for you.” It’s just common sense!
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