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June 23rd, 2011

Google’s +1: What is it really?

Late last month Google released a new feature called Google +1. The general feeling is that this is in response to Bing offering recommended results based on sites that your Facebook friends “Like”.

February 16th, 2010

Using a Twitter Profile to Gain a Following

When you use Twitter for marketing purposes, one of the first things you want to focus on is your profile. This will not only indicate to other users who you are, but whether or not you have something of interest for them. How you create your profile can either encourage or discourage others from becoming part of your marketing success.

January 28th, 2010

Using Twitter to Tweet for Business

That’s right. Today, even our elected officials tweet on a daily basis. Senators are on Facebook; Members of the House are on MySpace; and even certain governors are reaching out to their constituencies on Twitter.

November 23rd, 2009

Facebook for Business and Social Media Marketing

Although Facebook remains one of the most blocked sites from within an office, many companies have taken the initiative and created a Facebook page in order to expand their web presence. A Facebook page also allows a company to quickly post important information, links and videos, further increasing brand recognition and alerting followers of new events.

November 19th, 2009

Active Web Group Expands It’s Web Presence with Web 2.0 and Informative Newsletters

Hauppauge, NY, November 19, 2009 –(PR.com)– Active Web Group, a full-service web marketing firm located in Long Island, NY, has always prided themselves on being an innovator in the online marketing solutions industry, and regularly embraces cutting-edge, advanced marketing strategies such as Pay-Per-Ranking. So it’s no surprise to find AWG also utilizes Web 2.0 to further expand its strong online presence.

October 4th, 2009

The Twitter Effect: More Popular Than The News?

An increasing number of sources tend to be in agreement: more people appear to be choosing Twitter as a news source over viewing traditional media outlets. While actual statistics may be hard to measure accurately, consider a few comparisons. CNN regularly has approximately 1.1 million viewers (this number increases during major events of importance, such… Read More