September 2009, Hauppauge, NY…
How does a company that has embraced new, cutting edge technology in order to continue to provide a superior quality product show its client base that it has advanced through the electronic age?
Ask Russell & Miller, a company dedicated to providing merchandising solutions to both small businesses and large corporations in the retail industry. Although R&M has earned a strong reputation for providing quality product design and production, and possesses a strong commitment to outstanding customer service, the company found itself lacking in one key component.
R&M’s corporate website was suffering from an outdated design and poor functionality. It also failed to portray a strong corporate image or an innovative design that suitably represented the company’s state-of-the-art custom printing capabilities.
Seeking a complete redesign in order to better showcase their products and provide visitors with improved website navigation, R&M retained the service of Active Web Group, Long Island’s leading web marketing agency.
After a comprehensive review of R&M’s website and a thorough consultation with AWG’s web developers in which R&M’s corporate image, goals, and solutions to reach those goals was ascertained, the framework for a new web design was in place.
AWG and R&M didn’t just focus on a new, updated look. The content on R&M’s website was also reworked to provide better information to customers, and also integrated with proven SEO techniques in order to raise the company’s search engine ranking statistics.
Additionally, R&M wanted to better showcase its custom printing services, and so the new website design also has a dedicated section focusing on custom printing solutions and creative services. Now, customers both new and old can see for themselves how R&M offers a complete range of printing products and custom printing services, and employs a complete team of experienced graphics and printing professionals.
But most importantly, visitors to the new website will be able to see that R&M’s main focus has always been it’s customers. Together with AWG, R&M will continue to monitor and assess the new website design in order to better accommodate the users.
Visit R&M’s corporate website at www.russellandmiller.com, and email Active Web Group for information about web design and other online marketing solutions.
For more information on Pay Per Click advertising, call us at 1-800-978-3417 or Contact Active Web Group and let us help you!
