Duplicate content and duplicate URLs are a high level SEO topic, that's often a challenge for many organizations to solve correctly. In this post we'll be taking a look at canonicalization, choosing the right URL, how many people get it wrong and how you should go about fixing it.
About Michael Gray
With over 20 years of SEO and Internet Marketing experience, Michael Gray has helped companies develop and implement effective online campaigns. His unique approach regarding SEO strategies has brought high levels of success for many eCommerce and informational websites. Michael has been a speaker at many SEO conferences including SMX, PubCon and Search Engine Strategies.
Running an optimized, search engine friendly Ecommerce site offers many opportunities to get things right, or, if you're not careful, to make huge mistakes. In this post we'll be taking a look at things you should be trying to do and things you should avoid.
I've been building, fixing, and optimizing websites for nearly 15 years. In that time, I've seen people do some crazy things to their websites; but, more often than not, it's the simple SEO mistakes that do the most harm. In this post I'll go over the top things I've encountered over the years that do more harm than good.
How do search engines find your website? Many business owners struggle with getting their websites listed in Google because they simply don't understand how search engines work. In this post we'll be take a beginners look at how search engines work, how they find your website, and what you can do to attract their attention.
Google's policy that linking should be for editorial purposes only, and not to improve your search engine rankings has been pretty consistent for nearly a decade. There have always been gray areas, that have been open to interpretation and debate. Sometimes tactics that were perfectly fine and considered acceptable, will be abused, and be frowned upon by Google. These edge tactics can put you on the receiving end of an "Unnatural Links" warning letter in your inbox, followed by dramatic decrease in traffic.
Website visits from cellphones and tablets continue to outpace visits from desktops. This trend will continue for the foreseeable future. For small businesses, dealing with this change in audience behavior can be tricky. A mistake here could easily derail your company’s internet marketing strategy and make ranking for appropriate search terms much more difficult.
One of the latest and most popular trends in website design and development is Parallax Webdesign. In this article we're going to be taking a look parallax web design, some of it's pros and cons, and their impact on search engine optimization.
While Amazon.com may be the 800lb gorilla of online sales, that doesn't mean your small business can't sell things online. It also doesn't mean you should ignore your shopping cart or look for ways to make it better. In this post we'll take a look at some high level best practices and in the trenches tips and tricks to make your online shopping cart one of your strongest online assets.
Does your business need a Facebook page, can you use your personal account, and what are some of the best practices for companies and small businesses who are trying to get involved in social media? In this post we'll take a look at those questions and more.
Pinterest is one of the newer social networks to pop up, and while it hasn't been around as long as Facebook, in many cases it drives more traffic than Twitter and LinkedIn and Google+. In this post we'll be taking a look what does well on Pinterest, developing an overall strategy, and getting the most out of your participation.