Running an optimized, search engine friendly Ecommerce site offers many opportunities to get things right, or, if you're not careful, to make huge mistakes. In this post we'll be taking a look at things you should be trying to do and things you should avoid. Read More »
About Michael Gray
With over 20 years of SEO and Internet Marketing experience, Michael Gray has helped companies develop and implement effective online campaigns. His unique approach regarding SEO strategies has brought high levels of success for many eCommerce and informational websites. Michael has been a speaker at many SEO conferences including SMX, PubCon and Search Engine Strategies. You can connect with Michael on his Twitter, or Google+ profile.
Simple SEO Mistakes To Avoid
July 10th, 2014
I've been building, fixing, and optimizing websites for nearly 15 years. In that time, I've seen people do some crazy things to their websites; but, more often than not, it's the simple SEO mistakes that do the most harm. In this post I'll go over the top things I've encountered over the years that do more harm than good. Read More »
How Do Search Engines Find My Website?
June 19th, 2014
How do search engines find your website? Many business owners struggle with getting their websites listed in Google because they simply don't understand how search engines work. In this post we'll be take a beginners look at how search engines work, how they find your website, and what you can do to attract their attention. Read More »
Artificial and Unnatural Linking – Conducting A Backlink Risk Assessment
June 6th, 2014
Google's policy that linking should be for editorial purposes only, and not to improve your search engine rankings has been pretty consistent for nearly a decade. There have always been gray areas, that have been open to interpretation and debate. Sometimes tactics that were perfectly fine and considered acceptable, will be abused, and be frowned upon by Google. These edge tactics can put you on the receiving end of an "Unnatural Links" warning letter in your inbox, followed by dramatic decrease in traffic. Read More »
Does My Business Need a Mobile Website?
June 6th, 2014
Website visits from cellphones and tablets continue to outpace visits from desktops. This trend will continue for the foreseeable future. For small businesses, dealing with this change in audience behavior can be tricky. A mistake here could easily derail your company’s internet marketing strategy and make ranking for appropriate search terms much more difficult. Read More »
Is Parallax Web Design Good For SEO?
May 22nd, 2014
One of the latest and most popular trends in website design and development is Parallax Webdesign. In this article we're going to be taking a look parallax web design, some of it's pros and cons, and their impact on search engine optimization. Read More »
eCommerce Tips for Small Businesses
April 2nd, 2014
While Amazon.com may be the 800lb gorilla of online sales, that doesn't mean your small business can't sell things online. It also doesn't mean you should ignore your shopping cart or look for ways to make it better. In this post we'll take a look at some high level best practices and in the trenches tips and tricks to make your online shopping cart one of your strongest online assets. Read More »
Does My Business Need a Twitter Account
March 17th, 2014
Does your business need a Twitter account? Can you use your personal Twitter account to promote your business, or should you keep the separate? What are best practices for trying to grow a Twitter account, get the most out of it, and what mistakes do you want avoid making on your Twitter account? In this post we'll take a look at those questions and more. Read More »
Do I Need a Facebook Account For My Business?
February 27th, 2014
Does your business need a Facebook page, can you use your personal account, and what are some of the best practices for companies and small businesses who are trying to get involved in social media? In this post we'll take a look at those questions and more. Read More »