Michael Gray, Author at Active Web Group Skip to content
ACTIVE WEB GROUP
  • Digital Marketing
    • Digital Marketing Services
    • Digital Branding Management Strategy
      • Conversion Rate Optimization
      • Reputation Management
      • Video Marketing Services
      • Long Island Digital Marketing
    • Search Engine Optimization – SEO
      • Content Development
      • Google Analytics Services
      • Local SEO
      • Long Island SEO
    • Web Design
      • eCommerce Development
      • Long Island Web Design
    • Email Marketing
    • Google Ads/Paid Search
    • Social Media Marketing
  • Work
    • Portfolio
    • Case Studies
    • White Papers
    • Resources
    • AWG Client Testimonials
    • AWG Reviews
  • About
    • Testimonials
    • Press
    • Contact Us
  • Blog
    • Search Engine Optimization
    • Website Design
    • Pay Per Click Advertising
    • Email Marketing
    • Social Media Marketing
  • Work With Us
(800) 978-3417

About Michael Gray

With over 20 years of SEO and Internet Marketing experience, Michael Gray has helped companies develop and implement effective online campaigns. His unique approach regarding SEO strategies has brought high levels of success for many eCommerce and informational websites. Michael has been a speaker at many SEO conferences including SMX, PubCon and Search Engine Strategies.

Duplicate Content and URLs – Understanding Canonicalization

Duplicate content and duplicate URLs are a high level SEO topic, that's often a challenge for many organizations to solve correctly. In this post we'll be taking a look at canonicalization, choosing the right URL, how many people get it wrong and how you should go about fixing it.

SEO for eCommerce Category Pages

Running an optimized, search engine friendly Ecommerce site offers many opportunities to get things right, or, if you're not careful, to make huge mistakes. In this post we'll be taking a look at things you should be trying to do and things you should avoid.

Simple SEO Mistakes To Avoid

I've been building, fixing, and optimizing websites for nearly 15 years. In that time, I've seen people do some crazy things to their websites; but, more often than not, it's the simple SEO mistakes that do the most harm. In this post I'll go over the top things I've encountered over the years that do more harm than good.

How Do Search Engines Find My Website?

How do search engines find your website? Many business owners struggle with getting their websites listed in Google because they simply don't understand how search engines work. In this post we'll be take a beginners look at how search engines work, how they find your website, and what you can do to attract their attention.

Artificial and Unnatural Linking – Conducting A Backlink Risk Assessment

Google's policy that linking should be for editorial purposes only, and not to improve your search engine rankings has been pretty consistent for nearly a decade. There have always been gray areas, that have been open to interpretation and debate. Sometimes tactics that were perfectly fine and considered acceptable, will be abused, and be frowned upon by Google. These edge tactics can put you on the receiving end of an "Unnatural Links" warning letter in your inbox, followed by dramatic decrease in traffic.

Does My Business Need a Mobile Website?

Website visits from cellphones and tablets continue to outpace visits from desktops. This trend will continue for the foreseeable future. For small businesses, dealing with this change in audience behavior can be tricky. A mistake here could easily derail your company’s internet marketing strategy and make ranking for appropriate search terms much more difficult.

Is Parallax Web Design Good For SEO?

One of the latest and most popular trends in website design and development is Parallax Webdesign. In this article we're going to be taking a look parallax web design, some of it's pros and cons, and their impact on search engine optimization.

eCommerce Tips for Small Businesses

While Amazon.com may be the 800lb gorilla of online sales, that doesn't mean your small business can't sell things online. It also doesn't mean you should ignore your shopping cart or look for ways to make it better. In this post we'll take a look at some high level best practices and in the trenches tips and tricks to make your online shopping cart one of your strongest online assets.

Do I Need a Facebook Account For My Business?

Does your business need a Facebook page, can you use your personal account, and what are some of the best practices for companies and small businesses who are trying to get involved in social media? In this post we'll take a look at those questions and more.

How to Use Pinterest for Your Business

Pinterest is one of the newer social networks to pop up, and while it hasn't been around as long as Facebook, in many cases it drives more traffic than Twitter and LinkedIn and Google+. In this post we'll be taking a look what does well on Pinterest, developing an overall strategy, and getting the most out of your participation.

  1. 1
  2. 2
  3. »

Get Updated on the Latest From Our Blog


Blog Categories

  • Branding and Reputation Management
  • Conversion Optimization
  • eCommerce
  • Email Marketing
  • Pay Per Click Advertising
  • Search Engine Optimization
  • Social Media Marketing
  • Web Development
  • Website Design
  • Strategic Marketing
  • Mobile Marketing

Recent Articles

  • Understanding the Key Differences between Universal Analytics and Google Analytics 4
  • Generative AI and How It Will Impact Organic Search
  • How to Do B2B Content Marketing the Right Way
  • Boosting Search Visibility With Online Reviews
  • How to Make Every Email Count

Sign Up For Our Digital Marketing Newsletters

150 Motor Pkwy, Suite 105
Hauppauge, NY 11788
(800) 978-3417
info@activewebgroup.com

View Larger Map

Social

  • Twitter
  • Instagram
  • LinkedIn
  • Facebook
  • Pinterest
  • TikTok
Google Partner

2023 © Active Web Group. All Rights Reserved. Privacy Policy | Sitemap

  • Home
  • Our Company
  • Services
    • Responsive Web Design
    • Search Engine Optimization
    • Paid Search/PPC
    • Email Marketing
    • Social Media Analysis
    • Content Development
    • eCommerce Development
    • Digital Branding Management Strategy
    • Conversion Rate Optimization
  • Portfolio
    • Case Studies
    • White Papers
    • AWG Client Testimonials
  • Blog
    • Search Engine Optimization
    • Website Design
    • Pay Per Click Advertising
    • Email Marketing
    • Social Media Marketing
  • Press
  • Contact

Let's discuss your digital marketing goals

Contact us here! We'll get back to you within one business day. Ready to talk now? Call (800) 978-3417

Connect with Us!

We are using cookies to give you the best experience on our website.

You can find out more about which cookies we are using or switch them off in .

Active Web Group
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.

Strictly Necessary Cookies

Strictly Necessary Cookie should be enabled at all times so that we can save your preferences for cookie settings.

If you disable this cookie, we will not be able to save your preferences. This means that every time you visit this website you will need to enable or disable cookies again.