When the internet was in its early days and eCommerce was just starting to gain momentum, one of its most appealing aspects was that it leveled the playing field between big chains and small local businesses. However as big online retailers like Amazon moved in, many local businesses were pushed off the first page of Google. In this post we're going to be looking at what local businesses can do to help their business rank for more searches.
About Michael Gray
With over 20 years of SEO and Internet Marketing experience, Michael Gray has helped companies develop and implement effective online campaigns. His unique approach regarding SEO strategies has brought high levels of success for many eCommerce and informational websites. Michael has been a speaker at many SEO conferences including SMX, PubCon and Search Engine Strategies.
Small business owners often don't know where to start when trying to improve their websites and increase the traffic they get from search engines like Google. In this post we'll be looking at some of the technical improvements small business owners can make that will have a big impact.
When talking with small or medium sized businesses clients one of the common questions is "why do I need to need to add new content to our website"? In the early days of business websites it was common to repurpose your printed brochure, add some filler, grab some stock photos and call it a day. However as Google enters its 15th year, search engines and the end users have become much more sophisticated, and business websites have a much higher hurdle to clear to rank for competitive terms.
For small and local businesses figuring out how to make the most out of Google’s local services can often complicated and confusing process. In this article we’re going to take a look at how Google is currently displaying local businesses, and what they can do to make themselves standout, drive traffic to their website and to their front door.
As of late 2013, Facebook is one of the top 5 most visited websites in the United States, which means, for most businesses, being on Facebook and having an effective social media strategy is a mission critical aspect of their marketing plan. In this article we will be taking a look at how this works, what are some of the things you need to do, and how to do them smarter and more efficiently.
If you watch TV, go to the movies, read magazines, or see billboards, one of the things you'll notice is almost all of these businesses have the little blue Facebook logo somewhere in their advertisement. The problem for many businesses isn't setting up a Facebook account, it's what to do with it once you've got it and how to make it a part of your overall marketing strategy. In this article we'll be taking a look at some of those aspects and provide some ideas or example and guidance to help you meet your goals.
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