The key to having a successful website is landing page optimization, which encourages more conversions. There is always room for improvement when it comes to conversions, and here are some of our top ways to strengthen those numbers through landing page design.
Google’s new design language, Material Design has received praise from just about every critic in the industry. By removing much of the unnecessary clutter we’re used to seeing, the flat, minimalist-like approach has proven to have a very clean and efficient look. Its grid-based layouts, responsive animations/transitions, and lighting/shadows have given both an aesthetic and performance-based appeal.
Described by Google as a “living document” the concept is shared with a physical stack of papers. The more paper there is, the thicker it appears. The design is supposed to animate the idea of stacking flat materials – giving the design a 3-D feel. Google’s G-Mail logo is an early example of Material Design. With no shadows added to the design (as we’ve seen in previous design trends) there is a stark contrast of colors to illustrate the layers that would resemble an envelope.
With Material Design’s popularity spreading at a rapid rate, designers are preparing for websites to use the same concept for their website designs, leading to many websites to look similar. This is why many designers are choosing to stand out by adding strategic animations in their designs. The goal of animated design is to add a custom effect and to compliment their new design with added motion. If there was one word to describe how Material Design is using Animations, it would be motion. Coming from a flat, minimalist-approach, Material Design is taking Microsoft’s Metro and adding motion, to bring designs to life. Impressive as this is, this is just the start of Material Design’s dominance in its marketplace.
As mobile applications in the Google Play Store have begun to use Material Design more, the use of responsive animations has certainly proven to be effective. Trend-forward applications such as Slack, Evernote, Google Drive, eBay, and Textra, have adopted the Material Design concept and appear both fresh and current.
As a digital agency, Active Web Group has to be aware and up-to-date on the latest design trends – this is important to stay current. While some elements of AWG’s website were inspired by Material Design, we will not embrace it fully to the exclusion of other elements as we find more success in creating our own custom design languages. You can learn more about Active Web Group and get a free website evaluation.
Like any trend, a popular design language will change how dominant design appears. Tracking the changes between different popular design languages (in this case, iOS 7, Metro, and now Material Design) can potentially predict what is to come in the future of the design world.
Eye-catching animations have complimented the minimalist simplicity of Material Design, bringing custom web designs to life with an elevated user experience. This design is the product of constant design language evolution, combining aesthetics with functionality. Material Design’s dominance has moved towards mobile, as various apps on Google Play have and will continue to adapt the new design language.
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Active Web Group is a full-service digital marketing agency based in Hauppauge NY. With experts in custom and responsive web design, Active Web Group focuses on digital strategies and optimization to ensure the highest ROI for their clients.
Websites are no longer allowed to be the “online business card” they once were. Instead, a company’s website is a living, breathing reflection of their business, and a poorly maintained website can have just as negative an impact on revenue as a run-down brick-and-mortar store would.
Your logo is a visual representation of your company. It immediately identifies your brand, and can help convey a message of your choosing about your organization. It’s much more important than most people realize.
As designers, we would like to believe that users interacting with our work are providing their full attention, but we cannot deny the fact that they might be using their device passively. Whether our user is using their phone while simultaneously pushing a shopping cart, working out, or commuting via a crowded subway – we must design to assist their behaviors.
The design team at AWG has created long scrolling websites for several clients as well. Clients with older websites that are undergoing a redesign are sometimes apprehensive when we propose a long scrolling website.
History (and the movies) proves that Dynamic Duos can accomplish wondrous things. When each half brings their talents to the table it can be downright epic. But whether for songwriting, mystery solving, fighting evil or even creating websites, even the best Duos experience bumps in the road.
One of the latest and most popular trends in website design and development is Parallax Webdesign. In this article we're going to be taking a look parallax web design, some of it's pros and cons, and their impact on search engine optimization.
One of the most important decisions to make when creating a website is which Content Management System (CMS) to build the site on. In this post we'll take a look at the pros and cons of the 3 most popular CMS's to help you choose the best one for your website.
Take a look around and you’ll see that staving off boredom while waiting on line has turned from conversation to staring down at smart phones. Riding on a bus has gone from gazing out the window to focusing on an iPad. Queuing up media at home has gone from watching on VHS or DVD to playback via a web-connected media device.