Internet Marketing can be a great career when you are using the proper techniques. However, if you are not using the right techniques, you could be costing yourself credibility and sales online. Using bad methods to market your online products can keep you from making any profits at all. Even if you are not using illegal or unethical methods, there are certain techniques that will never work with Internet Marketing. Organic Search Engine Optimization and other forms of online marketing will sell your products effectively. Here are 3 Internet Marketing techniques that do not work.
Keyword Spam
Keywords are one of the best ways that you will be able to get traffic to your blog or website. However, keyword spam can get your website blackballed by Google, Yahoo, MSN, and other search engines. Keyword spam basically means that you are stuffing the content on your website with too many keywords. Search engines such as Google and Yahoo like content that has a keyword density that is around 2%-8%. Anything above this specific percentage could get your content flagged on the search engines as spam. One of the best ways that you can prevent keyword spam is by using a keyword density tool. These tools will tell you the keyword density on your website or blog and keep you from using too many keywords.
Image Searching
Image searching is a great way to get traffic to your blog or website, however, this probably will not convert into sales. Submitting images into Yahoo, Google or other search engines will bring you traffic, but the traffic is only coming for the picture. When somebody comes to your website through this method, they are simply coming to see the image. Getting the reader to actually buy something from your website through image searching will be extremely difficult. Another reason that this does not work is that it is not targeted for your products. Using pictures that are targeted for your image is also not recommended.
Countdown Timers
Countdown timers are as old as The Home Shopping Network. When the majority of home shopping turned to the Internet, the countdown timer was converted into a script instead of a television graphic. This script tells website visitors that they can get a special price for an item by buying the item before the countdown is over. The problem with these scripts lies in the fact that when a reader hits the “Back” button, and then goes back to the website, the countdown has restarted. This is a way to completely lose all of your reader’s trust. If you are utilizing a countdown timer, remove it from your website. Offer your readers products at your promotional price or have a real promotion to incite quick sales.
The landscape of Internet Marketing is ever-changing. When you are using organic SEO and other search engine methods to bring in visitors, you will start to see repeat visitors and natural conversions. When you use bad methods and try to trick your visitors, you are losing all chances of gaining their trust online. These methods are unethical and will never convert to solid sales. Do the work and you should see an increased amount of conversions and traffic to your website and the products that are selling.
For more information on Internet Marketing techniques that do not work, call us at 1-800-978-3417 or Contact Active Web Group and let us help you!
