5 Tips for eCommerce Websites to Increase Sales

October 17th, 2010

…a conversion rate. A high conversion rate means increased profits, as well as increased brand awareness and online visibility. Utilize analytics. If you are suitably experienced with online marketing solutions…

Effective Landing Page Strategies

December 15th, 2010

…transactions. The conversion process should be linked to the value offer. The conversion process is how the customers complete their transactions. This can include purchases or signing up for a…

Common Pay-Per-Click Mistakes & How to Avoid Them

February 28th, 2011

…the conversion metrics. There are conversion-tracking tools with Google that calculates traffic and actions on a website. Link the types of clicks with different values in the conversion-tracking tools to…

Would You Like Anything Else With That?

August 30th, 2012

…month, and you have a certain conversion rate. Let’s say you have an eCommerce site selling Vitamins. If you have a site poorly designed, with unclear navigation, not enough products,…

Tips for Creating Effective Social Media Ads

April 6th, 2017

…making subtle changes such as copy, colors, calls-to-action, etc. to determine the most effective ad for your objective. Conversion Conversion ads help achieve the bottom line, which for many businesses…

SEO is Not a Game

August 15th, 2012

…an SEO campaign are not mutually inclusive. Too many Internet Marketing firms ‘play around’ with SEO techniques and practices recklessly. Client site rankings may suffer as a result of their…

Internet Marketing Crash Course

March 6th, 2015

…On Page or Off Page Optimization? There are two types of search engine optimization (SEO) performed on a website: on page and off page. Many website owners wonder which will…

The Power of Proactive Testing in SEO

June 10th, 2024

…for their websites. This optimization process helps maximize the impact of their SEO efforts, leading to higher rankings, increased organic traffic, and improved conversion rates. 3. Mitigate Risks Proactive testing…

Google Patents and Algorithms; Very Complex, Very Valuable

August 15th, 2013

Did you know that Google patents their own algorithms? These algorithms certainly aren’t a tangible property in terms of our five senses, but when it comes to Internet Marketing, they…

The 80/20 Rule of Search

January 19th, 2007

…includes information on impressions, clicks, number of conversions, and dollar value of conversions. All of this gives us the ability to capture information for every keyword/search engine combination. Calculating important…

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