When reviewing your business’s website to enhance functionality and optimize conversion rates, there are key areas that need to be regularly checked and evaluated. To help, AWG has compiled some highlights from our most informative blogs. Below is a “crash course” guide on which elements of your website most likely need attention. Use these resources to help improve new site visitors and sales.
eCommerce Tips for Small Businesses
While Amazon.com may be the 800 lb gorilla of online sales, that doesn’t mean your small business can’t compete. Always look for ways to improve your online shopping cart. Check out these high level best practices to make your shopping cart one of your strongest online assets.
Simple SEO Mistakes to Avoid
SEO can be straight forward. From soft 404’s to canonicalization, here are some of the most common undetected mistakes on websites with strategic workarounds.
Which is Better for My Business: On Page or Off Page Optimization?
There are two types of search engine optimization (SEO) performed on a website: on page and off page. Many website owners wonder which will help their website rank in the SERPs most effectively. Here, we take an in-depth look at both.
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Content Strategies to Maximize SEO
When shopping for a specific product or service online, most consumers plug in a few search terms into Google to find what they’re looking for. As a business owner, you’ll want to rank on the first page search results so they choose you over a sea of competitors. This doesn’t occur by chance; it happens with quality content that incorporates the power of carefully selected keywords to maximize SEO.
Choose the Right CMS for Your Website
One of the most important decisions to make when creating a website is choosing the right CMS (Content Management System) on which to build the site. The most popular choice is WordPress, followed by Joomla! and Drupal. While all three CMS’s accomplish the same goal of being able to manage a website’s structure, pages, images, and products in one interface, the CMS chosen as the framework will define the site’s future scalability, backend usability, and features. This article reviews the advantages and disadvantages of all three.
How to Hire the Right Internet Marketing Specialist
SEO, also known as internet marketing, is a continually evolving field. Huge changes in the SEO landscape have been made in the past year alone. Make sure you hire the best White Hat SEO for your individual requirements. Find out what to avoid and what to look for when selecting an SEO specialist for your business needs.
Bigger Isn’t Always Better
If Google Analytics reveals a lot of site visits and page views, that isn’t necessarily a good thing for actual sales. If those visitors aren’t converting, site adjustments must be made. Big numbers that aren’t tied to any real value in business are known as “Vanity Metrics.” These shallow numbers include percentages, page views, video plays, and page shares. While these website stats offer a quick probe into the functionality and popularity of a site, the most important metric that site owners should be watching is the Conversion Rate. This percentage represents the total number of users that either submit their contact information or in some other way interact with the website that may result in a sale.
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