There are several ways to gauge if your eCommerce site needs a complete or partial overhaul. Perhaps metrics have been slipping recently, and these trends cannot be traced to search engine algorithm tweaks. The nature of the site is also a factor. What products are sold? Are these seasonal? Are they updated frequently such as... Read More Read More »
About Ria Fiscina
Ria has been an accomplished SEO Analyst for more than 7 years, working with many businesses to improve their online presence. Her strong background in copy development and editing combined with her expertise with analytical data enables her clients to effectuate positive results in their digital campaigns. You can connect with Ria on Twitter, G+, and LinkedIn.
Why Ranking #1 Isn’t The Most Important Thing Anymore
June 4th, 2018
Search engines are designed to provide users with the best results that match their search intent, time after time. For over a decade, this meant that internet marketers had to position their client websites to rank as high as possible on the Search Engine Results Pages (SERPs). In fact, thousands of marketers advertised that they... Read More Read More »
What is Relevant Content and How Does It Benefit My Online Business?
May 12th, 2018
For years there has been a saying in Search Engine Optimization (SEO) circles that “Content is King”. What this means is that the information website users find on individual web pages must be of use to them, or be ‘relevant’. It makes sense when consumers visit a website in search of specific products or services.... Read More Read More »
How SEO Can Grow Your Manufacturing Business
April 6th, 2018
SEO 101 for Manufacturers Manufacturers with an online presence need SEO. SEO, or Search Engine Optimization, is an ongoing series of on- and off-site strategies and initiatives aimed at making a website more visible (via keyword rankings) on search engines like Google, Bing, and Yahoo. The higher a site ranks for a keyword that aptly... Read More Read More »
How Does SEO Fit into My Online Business Model?
March 8th, 2018
In 2014 a Forbes’ article urged online business owners to make Search Engine Optimization (SEO) a part of their business model. The author cited several reasons why a solid SEO strategy would assist businesses to achieve their goals. Among them, Forbes noted SEO’s cost-effectiveness, as well as its dominance on the Search Engine Results Pages... Read More Read More »
Why SEO Must Be Considered When Designing a New Website
February 22nd, 2018
Designers are used to having free rein when designing a new website. Historically, when a new site was launched, then and not before, the SEO Specialist would include tracking codes, titles and descriptions, redirects, and other back-end dynamics aimed to increase the site’s visibility on search engines. Over the past five years, however, the paradigm... Read More Read More »
What you need to know about Google’s Mobile First Index
January 15th, 2018
For several years now, fewer and fewer consumers have been using desktop computers to perform their daily online tasks. Over two years ago smartphone and tablet users eclipsed desktop users and that percentage keeps growing. In 2014 savvy online business owners saw the future of ecommerce and raced to upgrade their websites to facilitate the... Read More Read More »
Why You Need PPC with SEO
August 5th, 2017
Your online business needs more conversions and revenue and you’re about to sign with a digital agency for a either a customized Search Engine Optimization (SEO) campaign or a Pay Per Click (PPC) campaign. Fact is, you’ll reach and sustain your business goals faster using both in tandem. That is because over time, and with... Read More Read More »
Top SEO Mistakes to Avoid
March 17th, 2017
Are These Common SEO Mistakes and Epic SEO Errors Impacting Your Online Business? For every business with an online presence, the new year offers the opportunity to closely examine how their goals and objectives are progressing and how to ramp them up. As the current economy has not yet returned to pre-recession levels, every dollar... Read More Read More »