About Ria Fiscina

Top SEO Mistakes to Avoid

March 17th, 2017

Are These Common SEO Mistakes and Epic SEO Errors Impacting Your Online Business? For every business with an online presence, the new year offers the opportunity to closely examine how their goals and objectives are progressing and how to ramp them up. As the current economy has not yet returned to pre-recession levels, every dollar... Read More Read More »

How to set up a Google Analytics Account

January 6th, 2017

Google Analytics Account Setup Websites have pervaded our culture in the past 10 years. It’s difficult to avoid using them. In the US, businesses rely on websites to generate leads and sales to keep their margins in the black. For retail, in particular, customer trends are tracked to determine the best ways to identify, target... Read More Read More »

Google Begins Mobile-First Indexing

November 23rd, 2016

The majority of Google searches are performed on mobile devices and the volume increases yearly. Yet, up until now, Google has indexed sites based on a website’s desktop version. This created a discrepancy between ranking and relevance when searching on a mobile device. That focus has recently shifted. Attempting to make search results more relevant,... Read More Read More »

LEADING LONG ISLAND WEB DESIGN FIRM TO “JUMPSTART” CLIENTS’ ONLINE BUSINESSES

July 19th, 2016

Leading Long Island Web Design Firm Forms Alliance with Conductor To Deliver Comprehensive Web Development Packages for Clients Hauppauge, NY, July 19th, 2016: Active Web Group (AWG), a leading digital agency headquartered in Hauppauge, NY, today announced it has formed a strategic alliance with Conductor, the enterprise technology industry leader, to deliver customized web development... Read More Read More »

Local SEO – Why Keywords Matter

June 27th, 2016

For businesses, such as restaurants, that draw their clientele from their immediate area, selecting and implementing the right local keywords will drive relevant traffic to those client websites. For ecommerce businesses who draw their customers from anywhere, implementing the correct national keywords will attract the most prospects to their sites. Remember, when it comes to... Read More Read More »

ROI vs. KPIs

June 10th, 2016

To gauge the performance of any online business, a sound Search Engine Optimization campaign will gauge the impact of determined Key Performance Indicators (KPIs) on that business’ Return on Investment (ROI). Both are benchmark metrics to gauge the health of any enterprise. To begin, every business should have a business plan, which includes clearly stated... Read More Read More »

Reaching Your Customers in a Content Saturated World

May 26th, 2016

Websites – The Internet is Full of Them In an online world that offers numerous solutions to any given problem, businesses must use every advantage available to make a connection with potential customers. The goal is to establish a relationship of sincerity and trust over their competitors. Websites are the ideal medium. Through different advertising... Read More Read More »

Breaking News: More searches performed on mobile devices vs. desktop computers

May 8th, 2015

We SEO’s have been waiting for this moment for about a year and a half. Google has officially confirmed that more searches occur on mobile devices than on computers in 10 countries, which include the US and Japan. Google also groups tablets like the iPad in with computers, so smartphone-generated searches are truly outclassing tablets, laptop computers, and desktop computers combined. Read More »

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