The Beauty of Responsive Web Design

responsive design
Take a look around and you’ll see that staving off boredom while waiting on line has turned from conversation to staring down at smart phones. Riding on a bus has gone from gazing out the window to focusing on an iPad. Queuing up media at home has gone from watching on VHS or DVD to playback via a web-connected media device. The web-viewing experience is not only becoming progressively more integrated in our day-to-day life, but it’s available through an increasing array of viewing options. So, how do web developers fit the mold for this constant evolution? Actually, “fit” may be the perfect word to describe one of web viewing’s best solutions: responsive web design.

In essence, responsive design is an approach to web design that aims to provide the best viewing experience possible for the user. This means easy navigation and maximum readability for anything from a tiny mobile phone to a big-screen TV without the hassle of constant scrolling up and down, panning right and left or resizing windows. Open the Boston Globe’s website or on your computer monitor, tablet or smart phone and you’ll notice how seamlessly they adhere to the size and shape of the device’s screen, providing an excellent viewing experience every time.

So many devices act as a portal into the vast web we know as the Internet. In fact, it was extrapolated that the number of mobile devices would exceed the world’s population by the beginning of 2013. .Net Magazine listed responsive design as #2 in their list of Top Web Design Trends for 2012.

At Active Web Group, our expert team of Internet Marketing specialists and web designers can help your business adapt to the ever-shifting landscape of the online world by implementing responsive design into your website. Call 1-800-978-3417 or Contact Active Web Group and allow us to develop an intuitive responsive web design strategy that benefits your customers and your business.