Social Media Marketing

March 7th, 2011

Internet Marketing Changes in 2011

Mobile marketing will continue to grow in 2011. The success of Foursquare and use of Facebook Places indicates that mobile marketing and offline marketing will integrate to provide customer reward programs. The increasing use of mobile devices, inexpensive RFID chips and credit card integration will make this process easier to manage.

February 25th, 2011

So You’re Number One in Google, Now What?

A colleague of mine recently stated that he had acquired positions one, two, and three in Google for all his targeted keywords. He didn’t seem as happy as one would expect while I congratulated him. I said “what’s wrong aren’t you excited,” He said “now what!” I said “Just because your number one in Google for all your targeted keywords doesn’t mean the job is over. Your job has just begun!”

February 15th, 2010

Build a Client Base with Video and Social Networking

During these rough economic times and with the online environment being so competitive, businesses need to create and sustain brand awareness now more than ever. Businesses must also focus on building customer loyalty with their online audience; this in turn will drive repeat visitors and sales. Creating and Distributing Videos Creating a video and distributing… Read More

January 28th, 2010

Using Twitter to Tweet for Business

That’s right. Today, even our elected officials tweet on a daily basis. Senators are on Facebook; Members of the House are on MySpace; and even certain governors are reaching out to their constituencies on Twitter.

January 20th, 2010

Reaching Young Mobile Consumers

If you’re targeting the twenty-somethings, you will have to disregard the old tried and true weekly circulars or direct mail pieces. These folks don’t look to the Sunday paper for great deals and discounts. Rather, they probably are checking their text messages for the best concert tickets available.

January 3rd, 2010

Social Networking: What Is It, and Why Your Company Should Use It

At this point in time, MySpace and Facebook have become household names. MySpace is still categorized a website for the younger generation whereby individuals can chat with their friends, meet new people, and share photos and links, while Facebook has emerged as a more sophisticated, streamlined version, utilized by young and old alike.

December 22nd, 2009

eCommerce Predictions – Social Media and Mobile Marketing

There are several new trends emerging in the world of E-Commerce, but perhaps the most prevalent is that of social networking and its effects on the current online market. In previous years, the growing popularity of Cyber Monday was fed by a blast of email marketing messages, which continued throughout the holiday shopping season as online retailers sought to capture larger revenues from consumers.

November 23rd, 2009

Facebook for Business and Social Media Marketing

Although Facebook remains one of the most blocked sites from within an office, many companies have taken the initiative and created a Facebook page in order to expand their web presence. A Facebook page also allows a company to quickly post important information, links and videos, further increasing brand recognition and alerting followers of new events.

October 3rd, 2009

Five Simple Ways to Increase Website Traffic

Ask yourself if some things are totally necessary, and if there is anything that might be missing. More importantly, is your website user-friendly? Imagine yourself a user visiting the website for the first time. Is navigation easy? Can you find what you are looking for quickly? It’s understandable that you might be proud of your website and object to making any changes, but at the same time, ego should never stand in the way of progress.

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