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Acting as our Senior Digital Strategist & Marketing Manager, Frank brings to the table years of cross discipline experience. Having started out 15 years ago shaping the voice and visual vanguard for clients in a host of industries; Frank’s drive to learn and grow has propelled him on a path of expertise in strategy, digital marketing, design and branding. when he is not here at Active Web Group he enjoys a good beer and some hang time with his Golden Retriever best friend Rockett.
Google Tag Manager has recently emerged as one of the more powerful tools in the arsenal available to digital marketers. As with most powerful tools, in the right hands, it can create unprecedented insight into the behaviors of customers and prospects and the corresponding opportunities they represent. Let’s start by simplifying the Google Tag Manager (GTM) function […]
If you’re a business that is currently investing in digital marketing, it’s important to stay on top of current tactics. This includes being aware of the strategies your competitors are employing. A thorough competitor analysis can help improve your SEO campaign by identifying gaps in strategies your business may not be executing or needs improvement. […]
Why Every New Website Needs an SEO Setup As a Digital Marketing professional, when I speak with business owners about a new website for their online enterprise, I’m asked a lot of questions about why my agency includes a Search Engine Optimization (SEO) setup, what it is, what that entails, and why. It’s important for […]
When discussing websites, the phrase “ADA Compliant” is used as an umbrella term for determining if a website is accessible to people with disabilities. There are actually several different standards used when reviewing websites for accessibility. The two most widely used standards are ADA and WCAG. They both have the same goal – to make […]
Hardly the day goes by without most of us using Google to search online for the information we’re after. However, for SEO Specialists, self proclaimed SEO Senseis, or even SEO Scientists, going all-in with the browser giant will not be of, uh, optimal benefit to some of your clients. We’re thinking in particular about those […]
Ericsson, a global telecommunications giant has stated that today’s 2.6 billion smartphones will grow substantially to 6.1 billion smartphone users by 2020. This metric is no idle boast, instead the statistic was harvested using data from 100 carriers across the globe. Another way of looking at it is that 6.1 billion users equates some 70% […]
As designers, we would like to believe that users interacting with our work are providing their full attention, but we cannot deny the fact that they might be using their device passively. Whether our user is using their phone while simultaneously pushing a shopping cart, working out, or commuting via a crowded subway – we must design to assist their behaviors.
The design team at AWG has created long scrolling websites for several clients as well. Clients with older websites that are undergoing a redesign are sometimes apprehensive when we propose a long scrolling website.
Does your business need a Twitter account? Can you use your personal Twitter account to promote your business, or should you keep the separate? What are best practices for trying to grow a Twitter account, get the most out of it, and what mistakes do you want avoid making on your Twitter account? In this post we'll take a look at those questions and more.
To many, social media marketing strategies begin and end with a few Facebook posts and Twitter updates, but in reality, there’s a whole area of untapped marketing potential to be had. It’s more time consuming for sure, but you can bet that it pays off big and has the potential to create fans, shares, website traffic, better brand recognition and lasting impressions.
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