Articles Written by Vincent Totino

Search Engine Advertising and Cutting Cost

April 21st, 2010

When it comes to Pay-Per-Click advertising it seems that there are those that spend a little and make a fortune and there are those that spend a fortune and make very little. Most of us are aware that those who are successful can find themselves with a very high return on what seems like a brilliant, across the board investment. However, in the face of being realistic we all know that sometimes we just have to find the most fiscally responsible method of advertising. Read More »

Website Landing Page Success Tips and Proven Profit Potential

February 22nd, 2010

The landing page of your Website needs to make an immediate connection to your visitor in order to create powerful conversion numbers. There are a number of components that your landing page should contain in order to provide proven success and help draw the reader to stay on the Web page and delve into the Website. Read More »

Build a Client Base with Video and Social Networking

February 15th, 2010

During these rough economic times and with the online environment being so competitive, businesses need to create and sustain brand awareness now more than ever. Businesses must also focus on building customer loyalty with their online audience; this in turn will drive repeat visitors and sales. Creating and Distributing Videos Creating a video and distributing... Read More Read More »

Email Marketing Tips Techniques and Campaign Strategies

February 11th, 2010

Email marketing campaigns have emerged as a valuable marketing tool utilized to increase brand awareness, maintain high Internet visibility, and attract new prospects to a corporation's customer base. However a corporation does not necessarily need to launch a heavy, ongoing campaign to achieve positive results, Email marketing comes in many shapes and forms, and can often be used on a daily basis. Read More »

Not All PPC Marketing and Management Services Are Created Equal

January 29th, 2010

The Pay Per Click (PPC) advertising/marketing campaign has emerged as the primary online marketing techniques utilized by anyone from sole proprietors, small businesses, and international corporations. However, mismanagement of PPC marketing often results in low click conversion and high marketing costs. Typically, a basic understanding of the fundamentals of PPC just isn’t enough to build an effective Pay Per Click campaign, especially in a market with a large amount of competitors. Read More »

Using Twitter to Tweet for Business

January 28th, 2010

That’s right. Today, even our elected officials tweet on a daily basis. Senators are on Facebook; Members of the House are on MySpace; and even certain governors are reaching out to their constituencies on Twitter. Read More »

Reaching Young Mobile Consumers

January 20th, 2010

If you’re targeting the twenty-somethings, you will have to disregard the old tried and true weekly circulars or direct mail pieces. These folks don’t look to the Sunday paper for great deals and discounts. Rather, they probably are checking their text messages for the best concert tickets available. Read More »

Latest Website Design Trends

January 11th, 2010

Well, 2010 has finally arrived, and with it are new, innovative Website designs that will usher in the brave, new look of tomorrow’s online marketplace. There will be Web design trends that people will love and some they hate, and what is hot at the beginning of the year may be cold by year’s end. Additionally, the trend doesn’t begin and end on January 1st; there is a definite shift in ideas and trends as the year progresses, albeit a subtle one, as new ideas emerge and become more streamlined. Read More »

Social Networking: What Is It, and Why Your Company Should Use It

January 3rd, 2010

At this point in time, MySpace and Facebook have become household names. MySpace is still categorized a website for the younger generation whereby individuals can chat with their friends, meet new people, and share photos and links, while Facebook has emerged as a more sophisticated, streamlined version, utilized by young and old alike. Read More »

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