Branding and Reputation Management

How to Position Your Brand for Maximum Efficiency

June 28th, 2017

This is the final chapter of the ‘How to Build Your Brand from Scratch’ series. If you missed the last chapter, you can learn how to Find Your Brand’s Demographics, or start from the beginning to learn the essential basics. From this series, you will learn to position your brand, products and services to maximize... Read More

How to Find Your Brand’s Demographics

June 22nd, 2017

This is the fourth chapter of the ‘How to Build Your Brand from Scratch’. You can catch up on Choosing the Right Messaging Strategy, or Position Your Brand for Maximum ROI. We recommend starting from the beginning to get the full picture and maximize success for your brand. Without speaking to a quality (targeted) audience,... Read More

How to Build the Right Messaging Strategy for Your Brand

June 13th, 2017

Here’s the fourth chapter of Active Web Group’s “How to Build Your Brand From Scratch” series. We’ll discuss how to build an effective Messaging Strategy. If you missed the last chapter, you can catch up. If you already qualify for Messaging guru status, you can skip ahead to our next chapter about locating your Brand’s... Read More

How to Choose the Right Colors for Your Brand

June 2nd, 2017

As part of our blog series ‘how to build a brand from scratch’, we discuss how to choose the correct colors for your brand and why it’s so important. Do not take this step of the process lightly, as color association can be a key factor in future prospects’ decision making process. It can also... Read More

How to Create Your Brand’s Tone of Voice

May 23rd, 2017

This is the second of our 6-part series that details how to build your brand from scratch. If you’re new to this series, you might want to catch up on our previous blog, or feel free to move on to our next installment if you’re already caught up! We’re sure you’ve heard the phrase “your... Read More

How to Build Your Brand from Scratch

April 25th, 2017

Whether you are launching a new business, service or product, or rebranding an existing one, it’s important to know where to start. Utilizing the knowledge of Active Web Group’s seasoned professionals, we’ve developed this basic guide to assist in understanding successful branding requirements. Within this guide we’ll outline the best methods, resources and tools necessary... Read More

Strike Out Competitors and Become the Yankees of Business

April 12th, 2017

Some might hear the name “New York Yankees” and think of the Bronx Bombers as a sports team, forgetting they’re a (successful) business. So, other than their history and success on the field, why are the Yankees seen as more than just another Major League Baseball Team? Excellent Branding! Let’s look at a few traits... Read More

How to Get Free Press for Your Small Business

March 23rd, 2017

Running a small business can be difficult and while publicity might be the last thing you’re thinking about, it’s vital to your brand’s success. Even if your business does not have a substantial advertising budget, you can further your brand for free by incorporating the following PR strategies into your Marketing efforts. Oh, and best... Read More

Does Ivanka Trump Need to Rebrand?

March 8th, 2017

Due to political boycotting, clothing retailers, starting with Nordstrom have begun to drop Ivanka Trump’s clothing brand. Consumers are associating Ms. Trump’s clothing line with her father’s controversial policies. As a result, her business has taken a major hit. Putting politics aside, Ms. Trump needs to review her business strategy and assess the direction she... Read More

Why Your Brand Should Take Advantage of Virtual Reality

February 7th, 2017

Video has become more dominant in digital communication. In 2017 it is expected to take new forms that will change the digital advertising landscape forever. Based on click-throughs, online users are already demonstrating more interest in video content than text. Now, video is poised to enhance the personal user experience as well via Virtual Reality.... Read More

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