Branding and Reputation Management

5 Top Resources to Grow Your Online Business

January 25th, 2017

Every online business owner needs to make the most out of every dollar earned or spent. Sometimes that means locating and utilizing tools that cost little or nothing, yet potentially provide significant returns on their investment, be it money and/or time. Below are five online resources that business owners can easily adapt to meet the... Read More

The Importance of Responding Promptly on Social Media

January 16th, 2017

Those who manage or are considering implementing a social media campaign need to consider the advantages to responding promptly on social media. It’s detrimental not to respond quickly and accurately to queries and requests, as social media has become a standard for branding. Any business that doesn’t excel at providing this simple customer service deliverable,... Read More

How Space Exploration Can Brand a Car

January 4th, 2017

It’s amazing how a name can be synonymous with a brand, and how that name can influence the overall perception people have of that brand. CEO, Elon Musk’s intention to travel to Mars has grabbed headlines and attention worldwide. Visiting the red planet has been a sci-fi fantasy of eons, however, Elon Musk and SpaceX... Read More

5 Steps to Enhance Your B2B Branding

December 2nd, 2016

Enhancing your brand can be one of the most profitable long-term decisions a business can make. Effective branding leads to cohesive messaging, which communicates more to your audience than just your name. A well-executed identity strategy can create the opportunity for long-term profits. It’s what sets your brand apart, ensuring more business and greater ROI.... Read More

What we can Learn from Samsung and the Explosive Note 7

November 1st, 2016

Highly anticipated by tech enthusiasts around the world, the consumer debut of the Samsung Note 7 was expected to make headlines- just not these headlines: “Samsung recalls Galaxy Note 7 Worldwide Due to Exploding Battery Fears” – The Verge (9/2) “Samsung Shares Plummet as Note 7 Debacle Deepens” – CNN Money (9/12) “A Samsung Note... Read More

Was Instagram’s Re-brand a Good Move?

May 18th, 2016

Instagram’s new logo design is creating quite the buzz around the social media community, with comments ranging from support to scrutiny. As with most social media changes, everyone has something to say about it, but the real question is, how much does a logo really tell about a brand? Of course, the general reaction is... Read More

Do You Need To Reboot Your Branding?

January 25th, 2016

The key to a successful brand is consistency. There should be a “feeling” or an “identity” associated with your brand, and that should be presented online. Can your brand say it has the same feeling across devices and channels?

Successful Brand Building Strategies

March 20th, 2015

A powerful brand accomplishes many things at once. It creates a solid emotional connection with its target audience, delivers clear and concise messaging, motivates the buyer or decision maker, and establishes or reinforces consumer brand loyalty.

Internet Marketing Crash Course

March 6th, 2015

When reviewing your business’s website to enhance functionality and optimize conversion rates, there are key areas that need to be regularly checked and evaluated. To help, AWG has compiled some highlights from our most informative blogs.

The Top Five Content Marketing Faux Pas

July 17th, 2014

More often than not companies create content that is not only ineffective, but damaging to the website’s overall flow of traffic and sales conversions. Gain and retain customers by creating valuable, relevant, and consistent content to positively influence consumer behavior. Continue reading for a list of the top 5 mistakes made when creating site content.

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