Times passes as we all know, and things change sometimes faster than we’re all comfortable with. 100 years ago, branding was accomplished by billboards, print ads in newspapers and advertisements in retail locations. Eventually, TV sets came out and opened up a whole new world of advertising. Roughly 20 years ago, the Internet popped into existence for the majority of the world and advertising (marketing) changed yet again, this time allowing a marketplace and exchange of information in a digital world.
Branding and Reputation Management
While the vehicles usually remain the same, Search Engine Optimization (SEO) techniques often change focus. Take press releases for example. Long before the Internet, a press release had been a great way to establish branding and further the cause of name recognition. With SEO, the possibilities for expanding the value of a press release as a quick means of establishing a web identity became a popular strategy for over a decade. Early on, search engines indexed press releases thereby ensuring in-bound links intended to garner higher rankings.
Available for over 20 years and popular for over 15, the Internet and specifically its users can be viewed as both innocent and easily manipulated by unscrupulous websites. The myth that information found on the Internet is true is widely believed. In fact, much conjecture and outright opinion passes as fact online. Positive or negative, what we read online we generally take as truth.
Corporate reputation management is largely thought to be associated with Fortune 500 companies and the global commerce industry. However, with the age of the Internet upon on us, corporate reputation management is becoming more and more about smaller enterprises. It’s no longer a battle against headline scandals. Smaller online companies that offer computer parts or medical supplies are getting hit with negative press and it is affecting their profits.
You’ve read the stories in the newspapers and online news sites. A major company is being panned by any number of sources. These may include disgruntled former employee(s), activist groups, politicians, concerned citizens..in short, anyone. Months later the details of the issue are hazy in everyone’s mind, but you remember that company had an issue. For this reason, you take your business, and your money elsewhere.
Last time we went over a tale of two online businesses. Chances are yours falls into either category. Today we’ll address how to optimize your relatively new website by tailoring a general campaign strategy to help grow your business.
Most people think of a Press release and think it is just a simple newsletter announcing some promotion or new product. Well, it is, but it is so much more than that. A Press Release can be a powerful tool that assists in SEO link building, brand awareness, as well as opens up opportunities for great sales leads.
Most people call us for help with web design, or SEO services, or Email Marketing, but occasionally we get a company who is having problems with their brand online, who are in need of Online Reputation Management services. This particular company has problems in every way you could possibly imagine. First, they had negative press […]
Everyone often forgets that once you put your business online you are being watched. Your customers, your competitors, and your potential buyers, they are all watching.
Press releases have been one of the most common ways for a business to inform the public about new products or services, or important information and events related to the company. But with so many online marketing solutions and campaigns requiring your attention, the press release is often overlooked as a viable tool.
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