Digital Marketing Blog

How to Use Facebook to Market your Business

If you watch TV, go to the movies, read magazines, or see billboards, one of the things you'll notice is almost all of these businesses have the little blue Facebook logo somewhere in their advertisement. The problem for many businesses isn't setting up a Facebook account, it's what to do with it once you've got it and how to make it a part of your overall marketing strategy. In this article we'll be taking a look at some of those aspects and provide some ideas or example and guidance to help you meet your goals.

Are You Following Google’s Advice?

Google's recent ranking advice is almost accurate. There is a big difference between creating a site that people want to use and share and creating a site that people do use and share.

The Value of Natural Search

There are many options to consider when a company chooses which marketing strategy to use when advertizing their website; PPC, Social Media, Banner Ads, and Link Building are all in the mix. Sound strategies use a combination of the aforementioned resources in varying degrees, yet a focused effort on improving natural search traffic is the most important form of optimization for a website.

Ensure You Reach Your Consumers

Business professionals launch websites as the means to different ends, however the overarching theme is the same: to fill a need of their consumers. In some cases this involves selling products or services, but in almost all cases it involves providing information that is not readily available in brick and mortars. A company’s website also allows a company to deepen their relationship with their consumers through various means. The most common platform used is a blog, which is ideal for displaying the depth and breadth of a professional’s knowledge. The issue that many business professionals wrestle with is how to get their content out to their prospective consumers.

Traditional Link Building Is Over

Today’s link building is a very different process than what it used to be. In a post-penguin world, Search Engine Marketers (SEMs) cannot drop a healthy portion of their marketing budget on snatching up links from websites across the web and expect their websites to climb to the top of the Google Search Results. SEMs must be extremely careful with which sites they intentionally build relationships with. Even though links are at the core of the ranking algorithm, Google is showing a weighted preference for “fresh”, or current, material. There’s no way to get fresher links than social media. If you’ve already attempted gaining social links and your site still isn’t ranking, your site may be falling short on other core values that search providers are scrutinizing.

Google Patents and Algorithms; Very Complex, Very Valuable

Did you know that Google patents their own algorithms? These algorithms certainly aren’t a tangible property in terms of our five senses, but when it comes to Internet Marketing, they couldn’t be any more concrete. Google’s patents for search technology are public. In the case of their exclusive algorithmic content, they list formulas for determining link values, the worth of aged content, the static nature of non-changing content and the relevance of the flow of inbound links as compared to previous time frames, among other technical search data.

Does Keyword Density Still Apply?

You've likely heard of keyword density if your company has had a presence on the internet for a few years. Keyword density was a core strategy that many webmasters used to build and market their websites shortly after the internet's inception.   Now, though, keyword density is not a priority on a SEO's checklist and should not be a core component of a website's strategy.

Newest Algorithm Paradigms (Penguin) and the White Hats

Previous Penguin and Panda updates seemed to target those who practice black or gray hat SEO tactics instead of SEO best practices. Its current focus, quality onsite and offsite SEO, particularly backlinks, appear to be penalizing SEO specialists for performing the very processes and procedures that were considered valid for most of the past decade. […]

Benefits of Using YouTube as a Marketing Tool

To many, social media marketing strategies begin and end with a few Facebook posts and Twitter updates, but in reality, there’s a whole area of untapped marketing potential to be had. It’s more time consuming for sure, but you can bet that it pays off big and has the potential to create fans, shares, website traffic, better brand recognition and lasting impressions.

Optimized Landing Pages Spell S-E-O S-U-C-C-E-S-S

If your website’s optimization strategy includes a Pay-Per-Click campaign, chances are you already know what a landing page is. Also known as ‘lander’ or ‘lead capture’ pages, these are single web page destinations accessed by clicking on either a search result or an online advertisement appearing on a search engine results page (SERP). These pages generally display content that is sales driven; an extension of the SERPs ad or search result.

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