The holiday season is an important time for business owners. Marketing during the holidays is important to financial success. Email marketing is a cost effective and useful way to advertise. With the right strategy, email marketing will boost sales this holiday season.
The first step to a successful email marketing campaign is compiling an effective mailing list. Spamming random people will not win customers or sales. Email lists should be created with emails that customers provide. Do not send emails to people who do not request them, and send them throughout the year. This will make customers more willing to open holiday emails.
When creating a holiday marketing plan, remember that people do not have very long attention spans. A common mistake that people make with email marketing is bombarding customers with too much information. Limit the products you promote and highlight sales or special offers to grab attention. Place links in the email that will take buyers to a full selection of merchandise.
Special offers are effective during the holidays as people shop for bargains. They act as a hook to entice customers. Exclusive offers for previous customers are effective and can be anything from free shipping to a discount. Think of a way that your special offer will distinguish you from your competitors. There is software available that shows the statistics on email offers and their effectiveness. Try different offers over a period of time to determine which ones work best.
Placement is everything. Important, attention-grabbing information needs to appear before the fold. Before the fold is a part of the email that customers see before they scroll down. Placing important information at the end of the message people might not read it. The content that appears before the fold will determine how much of the email someone will read.
Holiday emails should reflect the time of celebration. The design of an email will remind customers of the spirit of the season. Besides, an email that wishes people a happy holiday season connects with customers on a personal level. So, join your customers in the holiday spirit and have fun with your holiday email marketing.
For more information on Email Marketing, call us at 1-800-978-3417 or Contact Active Web Group and let us help you!